Senior Executive - Marketing

About BharatGen:

BharatGen is a pioneering foundational AI startup based in India with a mission to build AI for India in India. We are a team of passionate engineers and researchers backed by leading organizations, working on cutting-edge technology that will redefine AI in India. We are looking for a visionary marketer to join our founding team and tell our story to the world.

About the Role:

This opportunity is to build the entire marketing function from the ground up. You will be the architect and executor of our marketing strategy. You will be responsible for building our brand, creating a new category, and driving adoption of our platform among developers and enterprises globally. This role is both strategic and deeply hands-on. You must be a tech-savvy storyteller who is passionate about the future of AI.

Key Responsibilities:

• Strategy & Leadership:

  Develop and execute a comprehensive marketing strategy from scratch, defining KPIs and owning the marketing budget to drive business growth.

• Product & Content Marketing:

  Translate our complex AI technology into compelling narratives, use cases, and benefits. Create a rich content pipeline including technical blog posts, whitepapers, tutorials, case studies, and documentation to educate and attract our target audience.

• Digital & Community Management:

  Build and manage our online presence across key channels. Actively engage with the developer and AI/ML community, fostering conversations and building a loyal following.

• Public Relations & Influencer Marketing:

  Cultivate strong relationships with industry media, analysts, and key influencers. Secure press coverage, speaking opportunities, and expert features to establish us as a thought leader.

• Demand Generation:

  Design and run integrated campaigns to drive awareness, generate qualified leads, and grow our user base through SEO, email marketing, and potential event sponsorships.

• Operations & Analytics:

  Select and manage our marketing technology stack. Oversee external agencies and freelancers as needed. Continuously measure, analyze, and report on campaign performance, using data to inform future strategies.

Who You Are:

• Experience:

  5+ years of marketing experience, ideally within a B2B technology company. Experience marketing to a technical audience (developers, data scientists, engineers) is a massive plus.

• Technically Curious:

  You are genuinely passionate about AI/ML and are comfortable diving deep into technical concepts. You don't need to be a coder, but you must be eager to learn and speak our language.

• An Exceptional Writer & Communicator:

  You have a gift for storytelling and can articulate complex ideas with clarity, precision, and persuasion across various formats.

• A Strategic Thinker & A Doer:

  You can devise a high-level strategy but aren't afraid to roll up your sleeves and execute. You have a "get it done" attitude and thrive in a fast-paced, ambiguous startup environment.

• Data-Driven:

  You use data to make decisions, measure success, and continuously optimize your efforts.

• An Owner:

  You are a proactive, self-motivated individual who takes full ownership of your domain and is excited by the prospect of building something from zero.

Bonus Points:

• Direct experience marketing an API, open-source, or other developer-focused product.
• A pre-existing network of contacts in the tech media or AI/ML community.
• Experience working in a venture-backed startup environment.
• A strong personal brand or social media presence in the tech space.

What We Offer:

• A chance to be a part of the founding team of a category-defining AI startup.
• The opportunity to build a marketing function from the ground up and have a direct impact on the company's trajectory.
• A culture of intellectual curiosity, rapid iteration, and deep collaboration.

If you are a builder who wants to be at the forefront of the AI revolution, we would love to hear from you. Please apply with your resume and a portfolio or links to your work (e.g., blog posts, campaigns you've led, or your personal X/LinkedIn profile).