Carmesi is seeking a Graphic Designer with 4-5 years of experience who can bring fresh, thoughtful, and impactful design ideas to life across both digital and offline channels. The ideal candidate will have a background in working with lifestyle brands or the beauty/personal care industry. A strong understanding of branding, visual storytelling, and customer engagement is essential, with a focus on creating designs that resonate with diverse audiences across multiple platforms.
Roles & Responsibilities
Packaging & Print Design
- Design and adapt packaging artwork, ensuring brand consistency across product lines.
- Create print materials such as leaflets, posters, danglers, and other in-store collaterals.
Social Media DesignDevelop visually striking illustrations for Instagram backed by insights — ideate, design, and monitor performance metrics to continuously refine creative strategy and boost engagement.Advertising & CampaignsCreate scroll-stopping digital ads (static and video) for paid campaigns across Facebook, Instagram, and Google — from concept development to final design execution. Work closely with the marketing team to test multiple creative variations, analyze performance data, and optimize future campaigns for better engagement and conversion.Mandatory SkillsGraphic Design: Proficiency in Adobe Photoshop, Illustrator, and related design tools to create engaging visuals across digital and print.Illustration Skills: Ability to conceptualize and create original, brand-relevant illustrations — from simple line art to detailed compositions — that enhance storytelling across social media, packaging, and campaigns.Video Editing & Animation: Strong command over Adobe Premiere Pro or Final Cut Pro, with working knowledge of After Effects to create dynamic video and motion content.Branding & Visual Storytelling: Ability to translate brand ethos into a cohesive design language across multiple mediums, ensuring consistency and recall.Good to Have3D Product Modelling: Familiarity with 3D design tools to create innovative and realistic product visuals.AI Design Tools: Openness to experimenting with AI-powered design tools to enhance creativity, improve productivity, and stay ahead of industry trends.
About Carmesi
Immediate joiner preferred.
Carmesi was founded in 2017, with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in the feminine hygiene industry in India. Carmesi has challenged many stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women’s issues. The brand has a huge array of products - right from rash-free sanitary pads to painless razors to natural deodorants. The brand is also the first one in India to get its pads certified 100% rash-free by a gynecologist, period rashes being a monthly problem faced by about 90% of women in India. Apart from its website, Carmesi is readily available across many online channels, including Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, etc. Carmesi has very strong advocacy amongst its users, and the brand’s Instagram handle is proof of its efforts towards empowering women by bringing periods to the forefront of women’s issues.Website: https://mycarmesi.com/Instagram: @mycarmesi
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
