Senior Executive - Content Writer

Key Responsibilities:

> Develop well-researched, long-form content such as career guides, brochures, reports, and other marketing assets that provide value to learners.

> Conduct secondary research to create insightful content on industry trends, emerging technologies, and the ed-tech industry.

> Proofread and edit all marketing materials, including brochures, career guides, mailers, and landing pages, for grammar, sentence structure, and overall readability.

> Work on social media content, focusing on engagement and brand growth across global platforms.

> Collaborate with designers, internal stakeholders, and marketing teams to bring campaigns to life.

> Write sharp and engaging ad copy tailored for both domestic and US audiences.

> Create and maintain a structured content calendar for long-form assets.

> Regularly analyze content performance and engagement, providing recommendations for optimization.

What Were Looking For:

> Strong research skills with the ability to distill complex topics into clear, compelling narratives.

> Exceptional editing and proofreading skills, with keen attention to detail.

> Experience in writing long-form content, preferably in edtech or related industries.

> A solid grasp of marketing and brand storytelling for a US audience.

> Proficiency in maintaining brand voice and consistency across all platforms.

> Ability to liaise with multiple stakeholders and work collaboratively.

> A structured and organized approach to content planning and execution.