Senior Executive - Content Writer

We are looking for a detail-oriented and research-driven copywriter to craft compelling content for our domestic and global audiences. This role requires expertise in writing and editing program brochures, career guides, one-pagers, mailers, and other in-depth marketing assets while ensuring clarity, accuracy, and brand consistency.

Key Responsibilities:

• Develop comprehensive long-form content assets such as brochures, career guides, curriculum guides, project reports, and more to support program marketing and learner engagement.
• Edit and proofread all marketing materials to ensure clarity, consistency, grammatical accuracy, and adherence to brand tone.
• Maintain and manage a structured content calendar to ensure timely delivery and updates of all long-form assets.
• Review content created by junior writers, providing constructive feedback and mentorship to improve content quality and team capabilities.
• Collaborate with cross-functional teams, including designers, internal stakeholders, and marketing teams, to develop new content and update existing materials based on evolving requirements.
• Conduct in-depth secondary research to generate insightful and informative content on emerging technologies, industry trends, and the evolving edtech landscape.
• Work on data-driven research reports by filtering, analyzing, and presenting information in a clear and structured format.
• Write high-performing ad copy and blog articles aimed at promoting programs across digital channels and driving lead generation.
• Analyze and collect performance data to develop impactful marketing assets.

What We're Looking For:

• Strong research skills with the ability to distill complex topics into clear, compelling narratives.
• Exceptional editing and proofreading skills, with keen attention to detail.
• Experience in writing long-form content, preferably in edtech or related industries.
• A solid grasp of marketing and brand storytelling for a US audience.
• Proficiency in maintaining brand voice and consistency across all platforms.
• Ability to liaise with multiple stakeholders and work collaboratively.
• A structured and organized approach to content planning and execution.