Senior Executive - Content Writer

As a detail-oriented and research-driven copywriter, your role will involve crafting compelling content for both domestic and global audiences. You will be responsible for writing and editing program brochures, career guides, one-pagers, mailers, and other marketing assets with a focus on clarity, accuracy, and brand consistency. Key Responsibilities: - Develop comprehensive long-form content assets such as brochures, career guides, curriculum guides, and project reports to support program marketing and learner engagement. - Edit and proofread all marketing materials to ensure clarity, consistency, grammatical accuracy, and adherence to brand tone. - Maintain a structured content calendar for timely delivery and updates of all long-form assets. - Provide feedback and mentorship to junior writers to enhance content quality and team capabilities. - Collaborate with cross-functional teams to develop new content and update existing materials based on evolving requirements. - Conduct in-depth secondary research on emerging technologies, industry trends, and the edtech landscape. - Work on data-driven research reports by analyzing and presenting information in a clear format. - Write ad copy and blog articles to promote programs and drive lead generation. - Analyze performance data to develop impactful marketing assets. Qualifications: - Strong research skills with the ability to simplify complex topics into compelling narratives. - Exceptional editing and proofreading skills with a keen eye for detail. - Experience in writing long-form content, preferably in the edtech or related industries. - Understanding of marketing and brand storytelling for a US audience. - Proficiency in maintaining brand voice and consistency across all platforms. - Ability to collaborate with multiple stakeholders effectively. - Structured and organized approach to content planning and execution.,