SENIOR ENGINEER

Coforge Ltd.

6 years

3 - 4 Lacs

noida

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

salesforce marketing configuration data migration connect design writing mobile automation reporting reports analytics training

Work Mode

On-site

Job Type

Part Time

Job Description

Responsibilities:

Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
Lead requirements gathering, solution design, and writing statements of work,
Communicate project concepts and outcomes to client project stakeholders,
Design and delivery of solutions in Email Studio
Design and implement, for automated email/mobile journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further
Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
Experience in reporting and analysing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
Conduct user training and actively promote user adoption of Marketing Cloud,
Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Required Qualifications and Background

At least 6 years’ experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
Certified Marketing Cloud Consultant
Certified Marketing Cloud Email Specialist

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