Job
Description
About The Role :
Job TitleSenior Engineer (Adobe Customer Journey Analytics, Data Collections, Adobe Launch, Adobe Target, Adobe Analytics, and Google Analytics) CDS - Customer Analytics
Corporate TitleAVP
LocationPune, India
Role Description
We have set up the "Customer Analytics" Tribe in the Private Clients Bank Germany to become even more customer-friendly and at the same time more successful in terms of sales via customer-centric and digitally supported communication. In the Tribe, we are responsible for the creation and orchestration of (digital) communication with our customers for the Deutsche Bank and Postbank brands. We have deliberately opted for an agile working model to be able to react more flexibly to the requirements of an increasingly dynamic market environment. In finding solutions, we rely on a high level of autonomy and personal responsibility among employees as well as an interactive exchange and good cohesion within the tribe. Data-based models, digital marketing tools and maximum automation support us in providing customers with optimum assistance throughout the entire customer lifecycle and across all customer touchpoints.Within the Tribe, the "Content & Distribution Solutions" squads deal with customer feedback as a central approach to data-driven customer centricity and derives concrete improvements from customer feedback based on a cloud-based customer feedback platform using AI-supported text analysis. We are also responsible for the internationally leading content management platform "Adobe Experience Manager" and Adobe products (Adobe CJA, Data Collections). Our squads orchestrate the merging of customer Interaction Data and Social Data, enabling other squads of the tribe to develop analytical state-of-the-art models with a tailored customer approach.
What well offer you
As part of our flexible scheme, here are just some of the benefits that youll enjoy,Best in class leave policy.Gender neutral parental leaves100% reimbursement under childcare assistance benefit (gender neutral)Sponsorship for Industry relevant certifications and educationEmployee Assistance Program for you and your family membersComprehensive Hospitalization Insurance for you and your dependentsAccident and Term life InsuranceComplementary Health screening for 35 yrs. and above
Your key responsibilities
As a Senior Engineer, you will support the team with an eye for what is technically feasible in the evaluation of business requirements in collaboration with the Digital Sales / Digital Marketing business units, among others, and create technical specifications for the concrete requirement-specific implementations, which you will then realize yourself or pass on to the hands of an implementation team.Design, implement, and maintain customer journey tracking using Adobe Customer Journey AnalyticsIntegrate and manage tools like Adobe Launch, Adobe Target, Adobe Analytics, and Google Analytics for end-to-end journey analysisSupport activation and measurement strategies using Google Marketing Platform.Ensure tracking accuracy and data quality across platforms with a focus on user behaviour and personalization.Translate data into actionable insights for optimizing user experiencesIn your role as Senior Engineer, you will additionally interact with the DevOps team, which acts as part of the implementation team, and ensure a division of labor in the implementation of the technical specifications you have created.You will be in regular communication with other Senior Engineers and Developers of the Customer Analytics Tribe and actively participate in the further development of these other Engineers and Developers within Customer AnalyticsWork directly with key IT stakeholders to gather requirements, design, consider design alternatives, facilitate discussions, and provide out of the box solution.Ensuring the knowledge sharing with the team on needs and complete ownership on the task assigned to the user.Should be able to envisage testing scope and create test scenarios for the developments.Proactively contribute to Squad ceremonies e.g. daily stand-up meeting, Retros, Backlog grooming.Triage production issues, co-ordinate with respective dependent teams and resolve the issues on time and with adequate quality.
Your skills and experience
University degree in computer science / business informatics (or comparable) or comparable education as well as at least five years of professional experience in developmentVery good knowledge of web technologies, especially JavaScript development, including the ability to create JavaScript code for the backend using appropriate frameworks.
Design, develop and implement solutions using Adobe Experience Platform Products - CJA, Data Collections, Consent management, Adobe Launch, Adobe Target, Adobe Analytics, Google Analytics & Google Marketing Platform.Strong understanding of digital data collection, tagging strategies, and consent management.Prior experience with data integration into Adobe CJA and cross-channel analysis is a plusHighly desirable, ideally with appropriate certificationsGood knowledge and experience with Cloud CDN especially Google Cloud CDN desirableKnowledge of Agile/Scrum methods for working with Agile teams and product owners as well as enjoyment of helping to shape new tasks and processes; can-do mentality highly appreciated.Clear and focused communication skills (verbal and written) across all levels of the organization in English German language skills would be beneficial.Pro-activitybeing able to create good insights in business objectives and anticipating solutions / pro-actively liaise with business stakeholders to discuss the best fit technically possible versus business needs.Familiar with Agile Team management tools (JIRA, Confluence)Experience with distributed/multi-locations teams.Comfortable working in multi-disciplinary, self-organized teams with functional stakeholders of various levelsAble to control multiple assignments and to manage priorities.Ability to handle a fast-paced work environment, deadlines, and new challenges experience.Ability to both collaborate with team members and to work independently.
Training and development to help you excel in your career.Coaching and support from experts in your team.A culture of continuous learning to aid progression.A range of flexible benefits that you can tailor to suit your needs.
