Senior Digital Project Manager

optimiseRole Overview
We are seeking a Senior Digital Marketing Expert who can take full ownership of digital marketing strategy and execution across clients. This is a leadership role that requires strong hands-on expertise combined with the ability to manage, guide, and scale a team of digital marketers and PPC specialists. The ideal candidate is strategic, data-driven, and deeply experienced in performance marketing.

Key Responsibilities

• Lead and manage a team of digital marketers, SEO executives, and PPC specialists
• Plan, execute, and oversee end-to-end digital marketing strategies for multiple clients
• Take hands-on ownership of Google Ads, Meta Ads, and SEO campaigns
• Formulate performance-driven strategies to improve lead quality, conversions, and ROI
• Analyze campaign data, identify insights, and optimise performance based on metrics
• Guide the team on best practices, testing frameworks, and scaling strategies
• Coordinate with creative and content teams to align marketing strategy with execution
• Track, measure, and report performance using analytics and dashboards
• Ensure all campaigns are aligned with client objectives and business outcomes

Paid Media & Performance Marketing

• Strong expertise in Google Ads, including Search, Display, Performance Max, and remarketing
• Hands-on experience with Meta Ads (Facebook & Instagram), including funnel-based campaigns
• Ability to structure, optimise, and scale ad accounts with a clear focus on ROAS and CPL
• Strong understanding of conversion tracking, pixels, events, and attribution

SEO & Website Management

• Solid hands-on experience with SEO, including on-page, technical, and content SEO
• Ability to guide SEO strategies and oversee execution by the team
• Working knowledge of WordPress, with the ability to make minor website changes when required
• Understanding of landing page optimization and CRO principles

Data & Strategy Focus

• Strong analytical mindset with a data-driven approach to decision-making
• Ability to interpret performance data and convert insights into actionable strategies
• Experience working with Google Analytics, Google Tag Manager, and reporting tools
• Regularly review performance and refine strategies to achieve better results

Leadership & Team Management

• Proven experience managing and mentoring a digital marketing team
• Ability to set clear KPIs, workflows, and accountability structures
• Strong communication skills to guide teams and present strategies clearly

Preferred Skills & Tools

• Google Ads, Meta Ads Manager, SEO tools
• Google Analytics, Google Tag Manager
• WordPress (basic edits and updates)
• Reporting and performance tracking tools

What We’re Looking For
A senior-level digital marketer who can balance strategy with execution, lead a team effectively, and consistently drive measurable results through data-backed decisions.

Job Types: Full-time, Permanent

Pay: ₹16,724.44 - ₹40,000.00 per month

Work Location: In person