Senior Digital Marketer

Job Title: Digital Marketing Specialist – B2B SaaS (Retail Industry Focus)

Location: Chennai

Experience: 5 + Years in Digital Marketing Agencies

Industry: SaaS / IT Product / Beauty & Wellness

Job Type: Full-time

About Us

We are a fast-growing SaaS product company providing software solutions to wellness businesses. We are looking for a Digital Marketing Specialist with strong agency experience who can own and execute marketing strategies tailored for local businesses, while working within the framework of a scalable SaaS product.

Key Responsibilities

• Develop and implement digital marketing campaigns (Google Ads, Meta Ads, SMS, WhatsApp, Email).
• Create customized marketing plans aligned with each client’s target audience, location, and seasonal trends.
• Coordinate and deliver campaign performance reports using tools like Google Analytics, Meta Business Suite, and others.
• Create reusable campaign templates and marketing automation workflows within our SaaS platform.
• Collaborate with product and customer success teams to embed marketing features into our software.
• Work closely with clients to understand their promotional needs and educate them on digital best practices.
• Run A/B testing and continuously optimize campaigns for improved ROI.
• Track KPIs like lead generation, walk-ins, customer retention, and campaign ROI.
• Stay updated on digital trends and identify new growth opportunities for our clients.

Required Skills and Qualifications

• Minimum 5 years of hands-on experience in a digital marketing agency environment.
• Proven ability to manage multiple client accounts with a strong focus on performance marketing
• Expertise in local business marketing
• Proficiency with tools like Google Ads, Meta Ads Manager, Mailchimp, WhatsApp marketing tools, etc.
• Strong understanding of B2C marketing funnels, customer engagement strategies, and retention techniques.
• Ability to communicate with non-technical business owners and translate their needs into marketing solutions.
• Creative thinking and strong copywriting or content briefing capabilities.
• Experience with marketing automation and integrating with SaaS platforms is a plus.

Good to Have

• Prior work with product companies or exposure to SaaS platforms.
• Basic understanding of CRM and customer journey mapping.
• Experience in performance-based marketing metrics and ROI reporting.

What We Offer

• Opportunity to build and scale a new function within a growing SaaS ecosystem.
• Collaborative work culture and freedom to bring creative ideas to life.
• Exposure to both tech and retail domains.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person