Quantum4u pvt ltd labs

Position: Mobile App Marketer Location: Gurgaon Type: Full-Time Experience Level: Mid to Senior About Us: We’re a fast-growing, innovative company looking to revolutionize the mobile experience. Our mission is to bring value to our users through top-tier mobile apps, and we’re searching for a talented Mobile App Marketer to amplify our reach and impact. If you’re passionate about data-driven marketing, user acquisition, and optimizing the mobile experience, we’d love to hear from you! Position Summary: As a Mobile App Marketer, you’ll drive our app’s marketing strategy and execute campaigns to attract, engage, and retain users. You will play a pivotal role in our team, leveraging both creative and analytical approaches to increase app visibility, downloads, and user engagement across various channels. Key Responsibilities: User Acquisition: Develop and implement user acquisition strategies across various paid and organic channels (social media, Google Ads, app stores, Apple Search Ads, influencer marketing). App Store Optimization (ASO): Lead ASO efforts, including keyword research, app store listings, A/B testing, and conversion rate optimization, to improve visibility and downloads. Campaign Management: Plan, execute, and manage marketing campaigns, including push notifications, in-app messages campaigns. Analytics and Reporting: Track, analyze, and report on key performance metrics. Use data-driven insights to optimize campaigns and measure their impact on user engagement and retention. Customer Retention and Engagement: Develop strategies to boost user engagement and retention through personalized messaging, re-targeting campaigns, loyalty programs, and user feedback. Collaboration: Work closely with product, design, and content teams to align app marketing with the overall brand vision and product goals. Market Research: Stay up-to-date on industry trends, competitor activities, and new marketing techniques to keep our app relevant and competitive. Requirements: Experience: 3+ years of experience in mobile app marketing, with a strong portfolio of successful user acquisition and engagement campaigns. Technical Skills: Proficiency in app store analytics tools (e.g., Google Analytics for Firebase, App Annie, Adjust) and ad platforms (e.g., Google Ads, Meta Ads, Youtube Ads, Instagram Ads). Analytical Mindset: Strong data analysis skills with the ability to derive actionable insights from campaign performance. Creativity: Innovative mindset with a knack for crafting engaging marketing materials tailored to different user segments. ASO Expertise: Proven experience in App Store Optimization and familiarity with App Store algorithms. Project Management: Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously. Communication Skills: Strong written and verbal communication skills, with an ability to collaborate across teams effectively. Good knowledge of Excel for Report Making & good presentation skills. Nice-to-Haves: Knowledge of UI/UX principles to work closely with design teams. Relevant Work Experience Candidates should have experience working on 10 Android mobile apps and 5 iOS mobile apps marketing ASO. Industry: IT Services and Consulting Industry IT Services and IT Consulting Employment Type Full-time Job Type: Full-time Pay: Up to ₹75,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Ability to commute/relocate: Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Notice Period Experience: total work: 3 years (Required) Mobile Application marketing: 4 years (Preferred) Location: Gurgaon, Haryana (Preferred) Work Location: In person