Senior Designer

About the Company

The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews.

Ayurveda is the ancient science of beauty and wellness, originating in India. Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness ‘Science of Life’ through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its effective Ayurvedic dietary supplements.

The Ayurveda Experience (Transformative Ventures Pvt Ltd, formerly known as Transformative Learning Solutions pvt ltd) is Funded by Jungle, Fireside, Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices.

We have over 300 member team across the globe.

Company Website - https://transformative.in/

US Store - https://theayurvedaexperience.com/

UK Store - https://theayurvedaexperience.co.uk/

Singapore Store - https://sg.theayurvedaexperience.com/

Japan Store - https://jp.theayurvedaexperience.com/

India Store - https://tae.in/

About the role

conversion-focused designer

What you’ll do

• Design high-converting sales pages/PDPs

  (mobile-first) for campaigns, launches, and evergreen funnels.

• Edit short-form video

  (15–60s) for ads, PDPs, and social (cut-downs, hooks, captions, motion graphics).
• Build pages in

  Shopify (PageFly/GemPages)

  or

  Webflow/WordPress

  ; ensure pixel-perfect, responsive output.

• Run and iterate A/B tests

  (e.g., headlines, hero, price blocks, bundles, social-proof, video placements).
• Partner with copy and media teams to align landing pages with

  ad-to-page message match

  .
• Use

  GA4 / MS Clarity

  to read data (CVR, CTR, AOV, bounce, scroll depth) and ship weekly improvements.
• Own assets:

  Figma, design systems, component libraries, Lottie/micro-interactions

  , video templates.
• Ensure

  accessibility & speed

  (Core Web Vitals, alt text, colour contrast, compressed media).
• Maintain

  brand consistency

  while adapting for

  women & seniors

  segments (legibility, trust cues).

Must-have skills

• UI/Visual design

  for web (Figma expert). Strong typographic hierarchy, spacing, mobile-first grids.

• Video editing:

  Premiere Pro / Final Cut / DaVinci +

  After Effects

  for motion graphics & captions.
• D2C tooling:

  Shopify

  (PageFly/GemPages) or

  Webflow

  , basic

  HTML/CSS

  tweaks.

• Analytics literacy:

  GA4, UTM planning, basic cohort/funnel reading, Excel/Sheets.
• CRO basics like A/B testing.
• File hygiene, component naming, version control; comfort with fast creative iteration.

Nice-to-have

• Basic

  JavaScript

  (for experiments/embeds),

  Lottie/Bodymovin

  ,

  GSAP

  .
• Email & lifecycle assets (Klaviyo), social ad specs/meta export workflows.

• Domain familiarity

  with supplements/beauty/wellness.

Experience

• 3–6 years in D2C/e-commerce landing pages & performance creatives,

  or

  an exceptional portfolio that proves it.
• Evidence of

  measurable lifts

  (before/after metrics, learnings). Portfolio links required

Education

• Bachelor’s in Design/Communication/Visual Communication/Interaction

  ,

  or

  B.Tech/B.E.

  with strong design portfolio.
• We value

  portfolio and results

  over pedigree.