Job
Description
Mandate 2: Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter. About the Role: Looking for a strong creative writer, ideator and marketing opportunity hunter. Should obsess over ensuring on-brand and consistent communications, writing across all brand touch-points including all owned media(app, social etc), digital, corporate, BTL, ATL, retail and content. Be a true custodian of the Swiggy brand! A strong bias for action and intent to translate ideas into great execution, is also key for this role. Job Responsibilities: Observe and understand how people behave, how homes work and what it means to create memorable, quirky and impactful - videos, merchandising , emailers, push notifications, print ads etc. Think and research about every product we want to sell and what it means to our target audience. Insights come first! Question every brief, line and creative. From can the brief be better? to does this line align with our brand? . How else do we get the best work out!. Experiment with approaches, insights, ideas in every asset they work on - no matter how big or small. (Push notifications are crucial too!). Ideate for a range of requirements. We want you to be able to come up with lines and campaigns!. Write, backspace, rewrite! All to perfectly craft the story behind our products, while, of course, meeting timelines. Refine creatives and communication with the help of performance-related data.. Build and own the crafting of brand tonality, treatment, voice, and its expression in marketing communication. Manage clients and stakeholders expectations and deal with escalations if any. Desired Skills: Industry professional with 5+ years experience working on multiple national brands either on advertising side or client side. Worked on multiple campaigns, outlining ideas, writing long and short form copy and converting it into campaigns. Written scripts that have gone into production and been released. Ability to evaluate both copy and art, with a focus on copy. Ability to handle diverse stakeholders and facilitate constructive discussion with candor. Experience working with large ATL campaigns. Large body of work across digital, video, outdoors and print.
