Senior Copywriter

Role Overview: As a Copywriter at Dentsu Creative, your role involves supporting the conceptualization and realization of ideas through a comprehensive use of language and the written word. You are expected to think holistically about how ideas come to life across various creative channels of consumer experience. Collaborating with senior team members and management, you will develop language and copy in both short form and long form to establish the tonality of ideas effectively. Key Responsibilities: - Draft narratives, scripts, storyboards, annotations, and treatments to bring ideas to life - Express ideas clearly, ensuring they are on brand, on message, and targeted to the intended audience - Present ideas to the internal team for feedback and discussion - Understand and apply brand continuity, brand guidelines, and brand positioning in all communication - Support the effective use of technology to address business challenges creatively - Contribute to pitches by providing compelling copy and ideas - Provide feedback on the quality of briefs, participate in reviews, and maintain open channels for feedback and collaboration - Proactively identify opportunities for creative projects with guidance from seniors and directors - Assist in executing creative concepts alongside the Art Director under the direction of the Creative Director Qualification Required: - Proven experience as a Copywriter or in a similar role within the creative industry - Strong storytelling and creative writing skills - Understanding of brand communication and the ability to adapt tonality accordingly - Familiarity with brand guidelines, brand positioning, and brand continuity - Ability to collaborate effectively with team members and present ideas confidently - Knowledge of technology applications in creative work - Excellent organizational and time management skills - Bachelor's degree in Communication, Marketing, English, or related field preferred Location: India - Kerala - Cochin - M G Road Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent,