Senior Copywriter / Associate Creative Director (Copy)

Position: Senior Copywriter / Associate Creative Director (Copy)
Organization: K.R. Mangalam Group of Institutions (University & Schools)
Location: T-118, Aam Bagh, Mehrauli, New Delhi, Delhi 110030
Reporting to: Brand Head/Pro Chancellor

Role Objective

To conceptualize, write, and deliver powerful, engaging, and emotionally resonant content that strengthens K.R. Mangalam’s brand identity across its University and Schools. The Senior Copywriter will transform academic excellence, student success, and institutional achievements into compelling narratives across all communication platforms — digital, print, outdoor, and PR.

Key Responsibilities

• Collaborate with the Brand and Creative teams to ideate and execute advertising campaigns (ATL, BTL, and digital) that build awareness and drive admissions.
• Translate brand strategy into creative storytelling for digital videos, social media campaigns, and print ads.
• Write strong conceptual copy for campaigns, ensuring originality, clarity, and emotional impact.

• Write clear, concise, and engaging copy for websites, brochures, social media posts, print advertisements, scripts, and internal newsletters.
• Craft persuasive ad copy and long-form editorial content that reflects the university’s tone, values, and positioning.
• Create scripts for reels, brand films, and student/alumni stories.
• Adapt content to suit various audiences — students, parents, corporates, and academic stakeholders.

• Proofread and edit all written content for grammar, tone, and consistency.
• Ensure high editorial standards and creative excellence across every brand output.
• Review and polish junior writers’ work to maintain voice consistency and accuracy.

• Work closely with Design, Digital, PR, and Admissions teams to ensure unified storytelling across campaigns.
• Collaborate with academic teams to convert research, programs, and faculty achievements into student-friendly communication.
• Partner with Video and Social Media teams to create engaging, cross-format content ideas.

• Research education trends, global communication styles, and competitor campaigns to ensure relevance and innovation.
• Support the Creative Director (Copy) in developing brand tone guides, campaign briefs, and editorial calendars.
• Contribute ideas to content strategy and annual marketing communication plans.

• Guide junior copywriters and interns with constructive feedback and creative development support.
• Assist in managing daily workflow, timelines, and copy deliverables.

Key Deliverables / KPIs

• Timely delivery of campaign and copy assets.
• High engagement and conversion rates for content-driven campaigns.
• Positive qualitative feedback from internal teams and leadership.
• Consistency in tone and quality across all written communication.
• Contribution of fresh, creative campaign ideas each quarter.

Candidate Profile

• Education: Bachelor’s / Master’s in Mass Communication, English, Journalism, or Advertising.
• Experience: 6–10 years in copywriting, brand storytelling, or advertising (education or consumer brands preferred).
• Proven ability to conceptualize and write across media — print, digital, video, and outdoor.
• Excellent command of English with a flair for emotional and aspirational storytelling.
• Strong understanding of brand tone, creative strategy, and audience psychology.

Personal Attributes

• Creative thinker with strategic understanding.
• Exceptional communication and writing skills.
• Team player who thrives in collaborative, multi-functional environments.
• Strong eye for detail and consistency.
• Passion for education, innovation, and impactful communication.