Senior Content Developer

Job Title: Real Estate Content Developer

Department: Marketing

Reports To: Marketing Manager

Location: On-site

Job Type: Full-time

Job Summary: We are seeking a talented and detail-oriented Content Developer with experience or strong interest in the real estate industry to create compelling, informative, and SEO-friendly content. You will be responsible for crafting content that attracts potential buyers, sellers, investors, and renters while enhancing our online presence and brand credibility.

Key Responsibilities:

Develop and manage content for the company website, blog, property listings, landing pages, newsletters, and social media channels.

Write engaging and informative articles, market reports, area guides, home buying/selling tips, and real estate investment content.

Collaborate with the marketing team to create content for digital campaigns, email marketing, lead magnets, and promotional materials.

Optimize content for SEO and local search visibility, using tools like Google Keyword Planner or SEMrush.

Create property descriptions that are appealing, accurate, and aligned with the company’s tone and branding.

Support development of scripts for virtual tours, video walkthroughs, and social media reels/stories.

Monitor real estate trends, news, and competitive content to identify content opportunities.

Maintain and update a content calendar for timely and consistent content delivery.

Track and analyze content performance using Google Analytics or similar tools and provide recommendations for improvements.

Requirements:

· Bachelor’s degree in Communications, Journalism, Marketing, Real Estate, or related field.

• 2+ years of experience in content development, preferably in the real estate or property sector.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO and digital marketing practices.
• Familiarity with real estate platforms (e.g., Zillow, Realtor.com, MLS) and terminology.
• Experience using Content Management Systems (e.g., WordPress).
• Ability to write for different audiences, including buyers, sellers, and investors.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Preferred Qualifications:

• Experience creating content for real estate agents, brokerages, or property management companies.
• Knowledge of local real estate markets and regulations.
• Understanding of CRM and marketing automation platforms like HubSpot or Mailchimp.
• Ability to repurpose content across formats (blogs, social, video, email, etc.).

What We Offer:

• Flexible working environment
• Professional development opportunities
• A chance to grow with a dynamic real estate brand

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Yearly bonus

Work Location: In person