Senior Business Development Executive

Role Overview

We are seeking a Senior Business Development Executive (SBDE) who will play a pivotal role in driving top-of-funnel growth for our US region. This role requires an experienced B2B outbound sales professional who excels in identifying high-potential prospects, conducting strategic outreach, and creating qualified opportunities for the Account Executive team.

Beyond prospecting, the SBDE will also contribute to shaping our Go-to-Market (GTM) strategy for the US regionincluding defining our Ideal Customer Profile (ICP), identifying target verticals, analyzing market trends, and refining messaging based on early-market signals.

The ideal candidate is a strong communicator, strategic thinker, and self-driven professional with a proven track record in US-based outbound sales within SaaS, technology services, IT, or automation domains.

Key Responsibilities

1. Lead Generation & Prospecting

Outbound Campaign Execution: Plan, execute, and optimize cold calling, outbound email, and LinkedIn-based social selling campaigns targeting US prospects.

Target Account Research: Conduct detailed research on US-based companies, including decision-maker mapping, tech stack understanding, and identifying business pain points.

CRM Ownership: Maintain accurate and timely documentation of activities, lead stages, and prospect data in CRM systems (Salesforce preferred).

2. Lead Qualification & Nurturing

Qualification Frameworks: Conduct high-volume outbound calls to assess fit using frameworks such as BANT or MEDDIC.

Discovery Calls: Initiate value-driven conversations with senior decision-makers to uncover challenges and communicate PieQs value proposition.

Appointment Setting: Schedule high-quality meetings, demos, and discovery sessions for the US Account Executive team.

Lead Nurturing: Engage long-cycle or cold prospects with relevant content and touchpoints to maintain engagement until they are sales-ready.

3. Reporting, Metrics & Strategic Alignment

Performance Management: Meet or exceed monthly/quarterly KPIs across calls, emails, meetings booked, and pipeline contribution.

Reporting: Track and report key activity metrics and insights to leadership, identifying trends and recommending improvements.

Cross-Functional Collaboration: Partnering with Business Partners, US AEs, Marketing team to align on target accounts, campaign messaging, and qualification criteria.

4. Time Zone & Territory Management

US Market Focus: Work an evening or flexible IST shift to effectively engage prospects across US Eastern, Central, and Pacific time zones.

Territory Planning: Prioritize daily activities and outreach cadence for specific US territories, industries, or buyer segments.

Must-Have Qualifications

• 6–8 years of outbound B2B sales or Business Development experience, specifically targeting US clients.
• Demonstrated success in cold calling, outbound prospecting, and appointment setting for technology, SaaS, or IT/automation services.
• Strong communication, negotiation, and rapport-building skills with US stakeholders.
• Exceptional research and sourcing abilities to identify DMs and relevant buyer personas.
• Experience using AI tools, automation platforms, and multichannel outbound strategies to scale prospecting and content outreach.
• Self-driven, resourceful, and resilient with a strong sense of ownership.

Why Join PieQ?

• High-impact role directly contributing to our US market expansion.
• Competitive compensation with performance-based incentives.
• Strong visibility to senior leadership and growth opportunities into AE, Enterprise Sales, or GTM roles.
• Work with a talented, tech-forward team in a collaborative, growth-oriented culture.
• Opportunity to contribute strategically to GTM planning in a high-growth AI company.