Senior Brand Manager - Performance Marketing

Senior Brand & Performance Manager (Luxury E-commerce)

Location:

On Site

About Growify Digital

tech-enabled e-commerce growth agency

build scalable online businesses

Role Overview

Senior Brand & Performance Manager

This role sits at the intersection of:

• Brand strategy

• Media planning & performance

• Shopify-led e-commerce

• Client leadership & internal execution

understanding the brand’s DNA and business goals

high-ownership role

Key Responsibilities

1. Brand & Business Ownership

• Act as the

  primary brand growth owner

  for assigned luxury fashion & lifestyle clients
• Deeply understand each brand’s positioning, collections, pricing, audience, and business goals
• Translate brand requirements into

  clear e-commerce growth strategies

2. Performance & Media Planning

• Lead or support the creation of

  full-funnel media plans

  across:
• Meta (Facebook & Instagram)
• Google (Search, Shopping, YouTube, Display)
• Ensure alignment between

  brand storytelling and performance objectives

• Review, explain, and defend media plans to clients with confidence and clarity

3. Shopify & E-commerce Growth

• Strong understanding of

  Shopify ecosystems

  , including:
• Conversion optimization
• Catalog structuring
• Landing pages, collections, and funnels
• Collaborate with tech, CRO, and automation teams to improve

  conversion rates and AOV

4. Execution Leadership

• Break down strategy into

  clear execution plans

• Coordinate with:
• Performance marketing team
• Creative & content team
• Tech & automation team
• Sales / WhatsApp / CRM teams
• Ensure strategies are

  implemented on time, correctly, and at scale

5. Client Communication & Strategy

• Be a

  senior point of contact

  for clients
• Present strategies, performance reviews, and growth plans
• Guide clients with a

  business-first mindset

  , not just metrics

6. Team & Department Leadership (Future Role)

• Mentor brand managers and performance managers
• Help define

  processes, SOPs, and frameworks

  for brand growth
• Play a key role in building and leading the

  Brand Growth & Strategy department

Who We’re Looking For

Experience

• 6–10+ years

  of experience in:
• E-commerce
• Digital marketing
• Brand growth
• Performance marketing
• Prior experience with

  luxury, premium, or design-led brands

  is a big plus
• Agency experience preferred (handling multiple brands)

Core Skills

• Strong understanding of:
• Facebook & Instagram Ads
• Google Ads (Search, Shopping, YouTube)
• Shopify-based e-commerce businesses
• Ability to

  think brand and performance together

• Media planning, funnel design, and growth forecasting
• Excellent communication and presentation skills

Mindset

• Strategic thinker with strong execution ability
• Ownership-driven and accountable
• Comfortable leading conversations with founders and senior stakeholders
• Aspires to grow into a

  department head / leadership role

Why Join Growify Digital

• Work with

  India’s top luxury fashion & lifestyle brands

• High-impact role with

  real ownership

  , not just execution
• Clear growth path to

  Head of Brand Growth / Strategy

• Exposure to

  international markets

  (India, Middle East, US, UK)
• Build scalable systems, not just campaigns
• Be part of a fast-growing agency shaping the future of

  luxury e-commerce

Compensation

• Competitive salary (aligned with seniority and experience)
• Performance-linked growth opportunities
• Leadership incentives as the role scales