Senior Brand Manager (FMCG)

Brand Manager – FAASOS

Rebel Foods is hiring Brand Managers.

We think Brand Managers are no less than Brand CEOs, to be honest!. Now that it sounds big and exciting, be very sure about it as great things don’t come that easy. For now, you have to read all of this :)

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in 4 countries (including India, UAE, UK) with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System. Rebel Foods has built several category leading brands in F&B space namely Behrouz Biryani (Biryani), Faasos (wraps & rolls), LunchBox (Meals), Sweet Truth (Desserts) and The Good Bowl (Bowls) while it has disrupted large categories dominated by global QSRs since decades to reach top 3 position in India in no time via Oven Story Pizza (Pizza) & Wendy’s (Burgers).

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core. We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://medium.com/rebel-foods/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://medium.com/rebel-foods/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41

Key responsibilities

• Drive end to end brand strategy and business outcomes for multiple meal focused brands.
• Own and grow brand level P&Ls including revenue margins customer retention funnel performance and brand health.
• Identify growth opportunities through consumer insights, competitive intelligence pricing strategies and menu design.
• Lead go to market execution for product launches and campaigns across aggregator and owned digital platforms.
• Work closely with cross functional stakeholders including culinary, supply chain, creative, distribution,training etc teams to deliver cohesive and high performing brand outcomes.
• Monitor key metrics using dashboards and analytics tools to inform brand decisions and iterate quickly.

Candidate Requirements & Qualifications

• 5 to 7 years of experience in brand management digital consumer business or category leadership in QSR, FMCG or high growth startups.
• Strong understanding of the food delivery ecosystem customer funnel metrics and digital first brand building.
• Proven experience in owning revenue or growth targets and leading cross functional project teams.
• Data driven mindset with experience using insights to shape strategy pricing and creative.
• MBA from a Tier 1 or Tier 2 B school preferred.

Why Rebel Foods

• Operate as a true P&L leader in one of the most disruptive consumer businesses in India.
• Build and scale multiple 500 Cr plus brands in the digital F&B ecosystem
• Collaborate with high ownership founder led teams where speed and experimentation are celebrated.
• Attractive ESOPs a deep learning culture and the opportunity to shape the future of food tech.
• Learn more about our journey and culture:

The Rebel Method

Winning the Last Frontier

Rebel Culture Code