Senior Associate- Social Media Analytics

Job Description

Social Media Analyst 📍 Location: Delhi | 🕒 Experience: 3–5 years About the Role We’re looking for a Social Media Analyst who lives at the intersection of data, digital culture, and creativity. You’ll work closely with content, media, and strategy teams to translate numbers into narratives, trends into tactics, and engagement into evidence. This role requires more than just reporting — we’re looking for someone who can ask the right questions, connect the dots, and fuel decisions with real-time insights. What You’ll Do 🔹 Track & Measure • Analyse performance across platforms — Instagram, LinkedIn, X, YouTube and more • Monitor KPIs: engagement, reach, impressions, follower growth, and platform-specific benchmarks • Develop dashboards and monthly/quarterly reports that highlight what worked, what didn’t, and what’s next 🔹 Listen & Learn • Use Meltwater and other social listening tools to track sentiment, identify risks, and spot opportunities • Benchmark against competitors and industry trends • Identify high-performing formats, creators, and content types 🔹 Predict & Recommend • Stay on top of social algorithm changes and trend signals • Support the team with platform-first strategies driven by insight • Share trend roundups, predictive POVs, and cultural pulse checks What You’ll Bring ✔ Strong foundation in social media analytics with 3–5 years of hands-on experience ✔ Proficiency in tools like Meltwater, Meta Business Suite, LinkedIn Analytics, YouTube Studio ✔ Data storytelling skills – not just what the numbers say, but why it matters ✔ Working knowledge of Data Studio, Excel, or Tableau ✔ Curiosity about platform culture, digital behaviour, and evolving tech Nice-to-Haves • Experience in agency or fast-paced digital environments • Awareness of paid media metrics and performance dashboards • Certifications in Google Analytics or Meta Blueprint  Why This Role Matters In a world of scrolls, swipes, and split-seconds — the best decisions come from good data. If you’re someone who sees the signal in the noise, and thrives on turning observations into outcomes, this is for you.