Senior Associate - Sales Readiness Specialist

Sales Readiness Specialist

Key Responsibilities:

1. Go-to-Market Readiness & Activation

• Translate go-to-market strategies, campaigns, and new offerings into clear, actionable enablement for the field.


• Partner with Marketing and Product teams to create and launch readiness packages (e.g., positioning briefs, talk tracks, objection handling, and sales motions).


• Coordinate and operationalize campaign rollouts to ensure sales teams are aligned and equipped ahead of launch.

2. Sales Play Development & Execution

• Build and manage sales plays tied to priority offerings, verticals, and strategic initiatives.


• Collaborate with Sales and Marketing to ensure plays are actionable, integrated into CRM workflows, and reinforced in sales rhythms (pipeline calls, deal reviews, etc.).

3. Field Support & Performance Optimization

• Partner with front-line sales leaders to identify performance gaps and proactively deploy enablement solutions (e.g., playbooks, content, tools).


• Serve as the point of contact for readiness needs across regions, accounts, or segments ensuring feedback loops inform continuous improvement.

4. Messaging, Tools & Content Integration

• Drive consistency and adoption of core messaging, positioning, and tools across the sales funnel.


• Ensure the right content and assets are accessible at the right stage in the buyer journey (via sales enablement platforms or CRM).

5. Metrics, Feedback & Continuous Improvement

• Measure the impact of readiness efforts using sales KPIs (pipeline velocity, win rates, content usage, sales cycle time).


• Use data and field insights to iterate readiness strategies and align closely with evolving sales priorities.

• 2 5 years in Sales Enablement, Sales Operations, or B2B sales/marketing support (professional services or consultative sales preferred)


• Strong understanding of the B2B sales cycle, sales funnel dynamics, and buyer journey mapping


• Ability to synthesize complex information into practical tools that drive field execution


• Familiarity with sales and marketing systems (CRM, enablement platforms, analytics dashboards, content management tools, GenAI)


• Organized, proactive, and comfortable operating in a fast-paced, matrixed environment


• Outstanding written and verbal communication skills with attention to detail