Senior Associate- Integrated Solutions

Primary Responsibilities-

● Understand the requirements of the business in terms of digital advertising and social media

performance measurement.

● Set up and execute digital ad campaigns. Continuously monitor results and recommend new

strategies based on data and testing.

● Understand important metrics and devise algorithms and methodologies to perform benchmark and

competitor analysis.

● Work with other departments to ensure goal and strategy alignment.

● Create and own the dashboard/report generation processes as per the requirements with minimum

supervision.

● Figure out the errors/bugs in the processes and dashboards and rectify the same making the existing

processes robust.

● Build and maintain databases following the best practices to ensure the data availability and visibility

for stakeholders at all times.

● Analyze performance of campaigns and coordinate with various teams to efficiently run the digital

campaigns.

● Take end to end ownership of the projects at various stages from data extraction, data cleaning,

exploratory data analysis, dashboarding and reporting.

● Maintain clear and coherent communication, both verbal and written, to understand data needs

and report results.

● Create efficient codes and processes to create easy to read/visually representative dashboards and automate report generation.

Qualifications-

● Degree in Technology, Computer Science, Statistics, Economics or a related discipline from a reputed

institute.

● Must have knowledge of MS Excel/Google Sheets and understanding of SQL/Python codes.

● Knowledge of Data Structures is a plus.

● Aptitude and curiosity for solving problems with the ability to break down the problem into smaller

parts.

● Penchant for business, curiosity about numbers and persistence to work with data to tease out

insights.

● A self-starter mentality, a strong sense of ownership, and an appetite for learning.

● Ability to work in a fast-paced environment, prioritize tasks and deliver results with high accuracy.

● Organizational skills with an ability to stay focused on achieving time-bound results by

coordinating with internal and external stakeholders.

● Experience of 2-4 years in the field of data analysis, statistical modeling or digital advertising.