Senior Associate- Integrated Solutions

Job Description

Primary Responsibilities- ● Understand the requirements of the business in terms of digital advertising and social media performance measurement. ● Set up and execute digital ad campaigns. Continuously monitor results and recommend new strategies based on data and testing. ● Understand important metrics and devise algorithms and methodologies to perform benchmark and competitor analysis. ● Work with other departments to ensure goal and strategy alignment. ● Create and own the dashboard/report generation processes as per the requirements with minimum supervision. ● Figure out the errors/bugs in the processes and dashboards and rectify the same making the existing processes robust. ● Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times. ● Analyze performance of campaigns and coordinate with various teams to efficiently run the digital campaigns. ● Take end to end ownership of the projects at various stages from data extraction, data cleaning, exploratory data analysis, dashboarding and reporting. ● Maintain clear and coherent communication, both verbal and written, to understand data needs and report results. ● Create efficient codes and processes to create easy to read/visually representative dashboards and automate report generation. Qualifications- ● Degree in Technology, Computer Science, Statistics, Economics or a related discipline from a reputed institute. ● Must have knowledge of MS Excel/Google Sheets and understanding of SQL/Python codes. ● Knowledge of Data Structures is a plus. ● Aptitude and curiosity for solving problems with the ability to break down the problem into smaller parts. ● Penchant for business, curiosity about numbers and persistence to work with data to tease out insights. ● A self-starter mentality, a strong sense of ownership, and an appetite for learning. ● Ability to work in a fast-paced environment, prioritize tasks and deliver results with high accuracy. ● Organizational skills with an ability to stay focused on achieving time-bound results by coordinating with internal and external stakeholders. ● Experience of 1-3 years in the field of data analysis, statistical modeling or digital advertising.