Senior Associate - Integrated Marketing

Inmobi

3 - 7 years

10 - 14 Lacs

bengaluru

Posted:2 hours ago| Platform:

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Skills Required

digital pr case studies integrated marketing email campaign tracking sales content management marketing automation demand generation marketing marketing activities marketing campaigns product marketing market intelligence campaigns leadership

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Program Execution

Activate integrated marketing campaigns across touchpoints - events, social, email, digital, thought leadership and co-branded opportunities.
Manage content and creative assets for campaigns, including event collateral, case studies, award nominations and reports.
Manage demand generation assets such as landing pages and email campaigns using marketing automation tools.
Serve as the project manager for campaigns, maintaining planning trackers to ensure timely and effective delivery.

Cross-Functional Partner Collaboration

Work closely with Content, Design, Digital, PR, Product Marketing, and Sales teams to ensure campaign alignment with business goals.
Act as a bridge between APAC marketing and regional stakeholders to drive collaboration and knowledge sharing.
Nurture and manage relationships with vendors, suppliers and industry bodies.

Market Intelligence Reporting

Track and share insights on industry trends, customer needs, and competitor activities.
Develop reports and dashboards to measure campaign effectiveness against KPIs, with clear recommendations for optimization.
Maintain organized expense tracking and provide regular updates on marketing activities.

Knowledge Expertise

Build a deep understanding of InMobi s product lines and services to inform campaign strategy and execution.

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