Senior Associate Director - Digital Strategy and Martech

The Indian School of Business (ISB)

The Marketing, Communications and Studios Department at ISB leads brand marketing, content marketing, digital marketing, performance marketing and media initiatives for the School. It also works with other departments within and outside the School to enhance, protect and safeguard the institution's reputation.

Senior Associate Director – Digital Strategy & Martech.

The position holder will report to the Chief Marketing and Communications Officer (CMCO), ISB.

Key Responsibilities:

Strategic Leadership:

• Develop and own the long-term vision and roadmap for ISB’s digital ecosystem, ensuring it aligns with institutional priorities, academic excellence, and stakeholder engagement goals.
• Champion innovation by introducing best-in-class martech practices, digital transformation initiatives, and data-led decision-making across the School.
• Lead, mentor, and inspire a multidisciplinary team including website, product, performance marketing, email marketing, automation and analytics sub units
• Foster cross functional collaboration with multiple stakeholders across the school – academics, research, business, It and other administrative departments

Digital Ecosystem & Product Ownership:

• Act as the strategic owner of our institutional websites and other digital platforms- defining roadmaps, user experience standards, and performance benchmarks.
• Drive product enhancements with internal and vendor teams to drive seamless user experience across platforms
• Lead the SEO and AEO efforts to drive organic traffic and brand discoverability.

Data, Martech & Automation:

• Architect and implement enterprise-level martech solutions, including first-party data integration, Salesforce enhancements, attribution modelling, and secure data sharing frameworks.
• Build intelligent automation systems for personalised communications, lead nurturing, and lifecycle engagement.
• Unify data streams across platforms to create a centralised analytics engine, enabling predictive insights and performance optimisation.

Performance & ROI

• Oversee full-funnel engagement strategies, ensuring brand, content, and digital touchpoints collectively drive awareness, consideration, and conversion.
• Lead attribution and performance measurement frameworks to ensure investments deliver measurable impact.
• Manage budgets strategically to maximise institutional value and return on investment.

Candidate Profile

• A strategic digital leader with a demonstrated ability to design and implement enterprise-wide digital transformation.
• 15+ years’ experience in digital strategy, and data-driven transformation—preferably in a complex, multi-stakeholder environment.
• Qualification - Bachelors (Desirable qualification) + MBA (preferable)
• Proven track record in leading diverse teams to deliver high-priority, high-impact initiatives.
• Strong stakeholder management skills with the ability to influence at senior levels.
• Deep understanding of digital experience design, data integration, marketing technology, and analytics as strategic enablers for institutional growth.