Senior Associate - Content Marketing

About the role

The Senior Associate, Content Marketing is an integral member of the Material marketing team, working to advance Material’s position as an industry leader in insights, technology, experience innovation and marketing through dynamic and engaging content.

In this role, you’ll collaborate closely with other members of the marketing team and stakeholders across the organization to develop, create, refine and optimize content for Material’s website (blogs, eBooks, etc.), campaigns, case studies, thought leadership, presentation assets and other internal and external channels. As a writer and editor, you'll apply your creativity, storytelling abilities and organizational skills to projects that span a wide range of subject matter, ensuring a consistent output of high-quality content that resonates strongly with target audiences.

As Senior Associate, Content Marketing, you will

• Develop and execute a wide variety of content to support Material’s organizational marketing efforts, including owned and shared channels, campaign materials, case studies, internal communications, pitch decks and more.

• Strengthen Material’s pipeline and library of content for audiences in priority geographic regions including Southeast Asia, India and Australia-New Zealand.

• Maintain internal content tracking dashboards and ensure timely completion of projects and steady publishing cadence.

• Collaborate closely with subject matter experts across the organization to source knowledge and insights for blogs, case studies and other content.

• Actively monitor relevant industry and region-specific (e.g. APAC) business trends and identify timely opportunities to showcase Material’s perspectives.

• Provide ad hoc support for marketing initiatives as a member of a small, agile and collaborative team.

Requirements:

• • Preferable located in Delhi/NCR
• • Strong and persuasive storyteller with the ability to absorb complex ideas and translate them into compelling, concise narratives.
• • Proactive self-starter driven to demonstrate value through high-quality work.
• • Proven experience writing about technology and its business use cases.
• • Agile and adaptable writer comfortable producing content for multiple platforms and diverse audiences under aggressive timelines.
• • Ability to advance projects independently and solve problems through critical thinking.
• • Tuned into global and region-specific (e.g. Southeast Asia, India and Australia-New Zealand) trends in technology, innovation, marketing and business.
• • Willingness to have work edited, receive critical feedback with an open mind and act on edits diligently.
• • Team player with a positive attitude and a “roll-up-your-sleeves" mentality.
• • Excellent organizational skills and ability to manage numerous simultaneous projects.
• • Familiarity with the latest SEO, AEO and content optimization strategies.
• • Experience leveraging GenAI tools and platforms.
• • Mastery of Microsoft Office suite of products (Word, Excel, PowerPoint, etc.)
• • At least 4-6 years of experience in content marketing, content writing, strategic communications, journalism or related field.
• • Candidate should provide at least 3 professional writing samples.
• • Candidate may be asked to complete a content writing assignment as part of the interview/screening process.