Senior Associate - Business Growth (Salon)

Job Description

Urban Company is a tech-enabled home services marketplace. Customers use our platform to book services, such as home cleaning, live-out helper, aircon servicing, mani-pedi, massage for women, pet grooming and more, which are delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise. About The Role & Team What will you do? Are you ready to shape the future of a dynamic business unit? As a Senior Associate at UC, you'll be at the helm of driving growth and steering business success. Collaborating with diverse teams and agency partners, you'll craft and execute strategies that propel our brand forward. With a diverse portfolio of marketing projects, you'll showcase your leadership prowess while delving into consumer insights to unlock the next level of growth. You will get hands on building a D2C product brand. Here's what you'll do: A. Crafting Solutions: ● Product/Offering: Pioneering new service offerings that resonate with our target audience. From introducing innovative variants like female waxing in South India to exploring video consulting for Appliance Repairs, you'll lead the charge in driving product evolution. ● Price: Determining optimal pricing strategies to maximize revenue while staying competitive. Whether it's analysing cost structures or benchmarking against rivals, you'll ensure our pricing reflects value and drives profitability ● Channel Marketing: Crafting compelling storefront(In App flow) experiences that address consumer queries and showcase our brand's essence. From refining app/marketplace interfaces and visibility to communicating luxury through visuals and language, you'll elevate our brand presence. B. Overcoming Deployment Challenges: ● Proposition: Articulating the unique value proposition that sets us apart from the competition. By understanding consumer insights and structuring persuasive messaging, you'll drive consumer engagement and loyalty. ● Place: Strategically aligning supply with demand across key markets to optimize reach and accessibility. Ensuring a seamless match between supply depth and target audience presence, you'll strengthen our market position. ● Promotions: Strategically allocating marketing resources across a blend of online and offline channels. Leveraging insights to deploy budgets effectively, you'll forge strategic partnerships and maximize brand exposure. What We Need ● Graduation from a Tier 1/2 Institute ● Female Candidates only ● 1-3 years of relevant experience with high scale startups / FMCGs / Direct to Consumer eCommerce brands/ media agencies ● Hands-on practitioner with strong analytical skills: Likes to get their hands dirty with data & numbers, spend time exploring data, building models. We eat, sleep & breathe Excel & Google Sheets. Comfort with Excel / G sheets is an absolute must. SQL skills are preferable. ● Strong interpersonal skills to manage stakeholders (business teams, brand manager counterparts) and liaise with agencies (brand marketing, performance marketing, creative production). ● High on Business Outcomes and Ambition: Looking to make a trajectory-changing impact at UC ● Outcome-first and Customer-first rather than Solution-first: At UC, we pride ourselves in being outcome focused i.e. "the customer doesn't care what algorithm powers the backend, as long as his job gets done"