Senior Associate - Brand

Know the Company :

PeepalCo

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo.

For more information, visit:https://peepal.co| For media queries, contact:press@peepal.co

About the Role

Community & Events Manager

Key Responsibilities

For Lemonn

• Oversee

  Lemonn’s WhatsApp community

  , fostering stronger adoption, retention, and product stickiness.
• Plan, arrange, and manage

  offline meetups and community events across cities

  to engage and retain Lemonn’s user base.
• Collaborate with

  trader and investment expo-style events

  to increase brand presence and visibility.

For CoinSwitch

• Manage and scale

  Telegram & WhatsApp futures communities

  , ensuring active participation and quality engagement.
• Design and execute

  community growth initiatives

  such as campaigns, contests, AMAs, and interactive activities.
• Plan and manage

  offline meetups for existing users

  , deepening connections and building loyalty.
• Organize

  community events across cities to attract new users

  and expand reach.
• Collaborate with

  trader and investment expo-style events

  to increase brand presence and visibility.
• Track and analyze

  community insights

  to improve engagement and inform strategy.
• Collaborate with

  brand, product, and growth teams

  to align community activities with business goals.
• Plan and execute live webinars across social media platforms like Twitter, YouTube.

Requirements

• 2–4 years of experience in

  community management, events, or marketing

  .
• Strong understanding of

  crypto, trading, or fintech ecosystems

  (preferred).
• Excellent written & verbal communication skills with the ability to engage diverse audiences.
• Proven experience in

  organizing and executing offline events

  .

• Content creation experience is a plus.

• Self-starter with strong ownership, organizational, and problem-solving skills.

Why Join Us

• Be at the forefront of

  India’s crypto ecosystem

  .
• High-visibility role focused on

  community building and event.

• Opportunity to shape community-driven growth in a fast-evolving industry.

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

• Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.
• Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
• Data-driven: The source of truth. Simple as that.
• Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

• Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
• Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.