SEM/SA 360

Role SEM OptimizerExpert knowledge of digital programmatic buying with hands on experience using demand side platforms for largescale clientsWorking knowledge of the holistic digital landscape video display social programmatic and marketing analyticsManage a team of programmatic professionals and lead the strategic development and execution of programmatic campaignsBuild on existing level of programmatic expertise and develop a reputation for innovation and efficiency internallyExperience working with budgets understanding of pacing and the ability to make necessary adjustments as requiredUnderstanding of the marketing funnel and the associated KPIs per funnel stage Net reach engagement viewthroughrate CTRs CPAs etc to provide insights into campaign performance and recommendations for future campaigns to the planner andor customerGood attention to detail and high own standards of workGood Excel working knowledgeExperience in setup of DCO campaigns and have good knowledge of tracking toolsExperience with data management building and integration of audience lists and setup of DCO campaignsKnowledge of and experience working with brand safety tools eg IAS or Double Verify as well as ad verification tools eg NielsenFocus DSP Experience Setup Management Optimization and Reporting for online video and display Campaigns in several DSP Platforms like Prio 1 The Trade Desk Prio 2 DV360 Ad form Xander Amazon

Requirements

10 to 12 years of experience in managing programmatic campaigns for large clientsAbility to develop and foster relationships with media partnersProficient in Microsoft Office Suite with knowledge of pivot tables basic formulas and visualizationsThis job is provided by Shine.com