This position is posted by Jobgether on behalf of Forbes Advisor. We are currently looking for a SEM Specialist in India.
This role offers the opportunity to shape and optimize paid search campaigns that drive measurable impact across digital channels. You will play a key role in building and refining PPC strategies, improving online visibility, and increasing conversions for high-growth business verticals. Working within a dynamic performance marketing team, you will manage campaigns across platforms, analyze results, and identify opportunities for improvement. This position provides the balance of startup-like challenges with the stability of an established, globally recognized organization, making it a rewarding environment for a results-driven digital marketing professional.
Accountabilities
As a SEM Specialist, you will:
- Set up, manage, and optimize paid search campaigns across Google Ads and Bing Ads
- Collaborate with the paid search team to design strategies that boost growth and conversions
- Monitor campaign performance, analyze metrics, and apply data-driven optimizations
- Conduct competitor research to uncover trends and enhance campaign effectiveness
- Provide insights and recommendations to the Paid Search Manager to improve performance
- Ensure all campaigns align with KPIs including CTR, CPC, conversion rates, and ROI
- Handle multiple campaigns simultaneously while maintaining quality and accuracy
Requirements
To be successful in this role, you should bring:
- At least 4 years of hands-on experience managing paid search campaigns
- Strong expertise in PPC strategies, including bidding, keyword targeting, ad copy optimization, and landing page testing
- Proficiency in Google Ads, Bing Ads, and familiarity with tools such as SEMrush and Google Analytics
- Strong analytical skills with the ability to work in Excel (pivot tables, large dataset analysis, actionable insights)
- Proven ability to manage accounts of varying scale and budget while maximizing ROI
- Knowledge of automated bidding strategies (Target CPA, Target ROAS, etc.)
- Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment
- Excellent communication skills to collaborate effectively across teams
- A proactive and self-motivated mindset, with genuine enthusiasm for search marketing
Benefits
This role comes with competitive perks and benefits, including:
- Day off on the 3rd Friday of every month (monthly long weekend)
- Monthly wellness reimbursement program to support health and well-being
- Monthly office commutation reimbursement program
- Paid maternity and paternity leave
- A dynamic, collaborative work environment with growth opportunities
Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience and achievements.📊 It compares your profile to the job's core requirements and past success factors to determine your match score.🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.Thank you for your interest!
