Search Planner

Description:

PLANNER/SENIOR PLANNER - Search (INDIA)

To apply for this role, you must submit both a cover letter and a resume. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.

Responsibilities

• Grow paid search activity for all APAC clients
• Conduct SEM audits on new clients and develop paid search proposals and plans
• Implementation of SEM strategy across APAC clients
• Ensure SEM best practices are in place
• Campaign monitoring and optimization is done on a regular cadence and ensure that campaigns are working towards defined KPIs set by client
• Deliver weekly reports and post campaign reports that include insightful learnings and actionable next steps
• Engage with clients on a regular cadence on search performance, areas of improvements and recommendations
• Test various automation tools and scripts to improve SEM performance or team efficiencies
• Support associate director with new business development efforts for clients looking for search strategy and expertise
• Provide direction to junior staff, managing their workload and providing support where needed
• Managing and developing direct reports

Requirements

• 3+ years experience in Paid Search Marketing within an agency
• Proficient Knowledge of:
  • Google SEM
  • Google SA360
  • Google Ads Editor
  • Apple Search Ads (bonus)
  • Google Shopping (bonus)
  • Adwords script (bonus)
• Knowledge of reporting tools; Hands on experience with MS Office a must, Experience with data visualization platforms such as Datorama a plus
• Highly numerate and an ability to analyze results and derive insights from data
• Good communication (both written and verbal) and people skills
• A desire to work in fast-paced, quickly changing, technology-focused industry
• Proven track record delivering on clients’ KPIs
• Self- starter, committed to achieving results
• Ability to problem solve and proactively seek solutions that improve team efficiency
• Exceptional attention to detail with the ability to multi-task and meet deadlines in a fast-paced environment