Search Engine Optimization Specialist

Key Responsibilities:

• Website Optimization:

• Conduct keyword research aligned with user intent and industry trends
• Optimize existing content and structure for better indexing and crawling
• Improve internal linking, meta tags, and page speed across the website

• Content Strategy & Collaboration:

• Work with content creators and developers to build SEO-optimized content
• Plan blog/articles targeting long-tail and high-converting keywords
• Ensure on-page SEO best practices in all landing and product pages

• Technical SEO:

• Audit site regularly for crawl errors, broken links, sitemap issues
• Implement schema markup and monitor core web vitals
• Collaborate with dev team to fix technical barriers to SEO

• Off-Page SEO:

• Build backlinks from high-authority and niche-relevant sources
• Conduct competitor backlink gap analysis and plan outreach accordingly
• Manage local SEO (Google My Business, local citations) where needed

• Analytics & Reporting:

• Track rankings, traffic, click-through rates, bounce rates, etc. using tools like Google Analytics, Search Console, Ahrefs/SEMrush
• Provide monthly reports with performance insights and recommendations
• Monitor impact of SEO efforts on lead generation