Search Engine Optimization (SEO) Analyst

Job Description

Job Description • Good understanding of B2B marketing • Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and action • Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity • Strong understanding of EEAT and other SEO concepts • Strong understanding of content writing and how it impacts SEO • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the marketing team • Good Next.js , React, HTML and CSS knowledge beneficial. • Has a Bachelor's degree or an equivalent degree Roles and Responsibilities • Develop and execute successful SEO strategies to achieve top rankings in search engines. • Conduct keyword research to guide content teams and optimize website content, landing pages, and paid search copy. • Monitor daily performance metrics with SEO tools such as Semrush, Google Analytics and Webmaster Tools. • Preparing Social media calendar with content and Sales teams to drive SEO in content creation and content programming. • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. • Experience with SEO reporting and content management systems. • Help develop and scale our offsite backlink profile to improve the overall domain authority of the website • Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Semrush, ChatGPT and other SEO tools.