Search Engine Optimization (SEO) Analyst

(6pm to 2am IST)

Role & responsibilities

• Plan and execute branded SERP saturation strategies, including optimizing for featured snippets, site links, Google Business Profiles, and secondary content placements (e.g., YouTube, third-party listings, citations)
• Conduct comprehensive technical SEO audits and implement improvements
• Own keyword research and clustering, using SE Ranking , Google Search Console and Keyword Planner
• Create and maintain SEO strategy documents for all active clients
• Monitor and improve organic KPIs: rankings, CTR, bounce rate, dwell time, conversions
• Collaborate with content writers to implement on-page best practices across blogs, landing pages, and service pages
• Identify and fix crawl issues, redirect chains, indexing problems, and schema markup errors
• Generate and present monthly SEO reports using our proprietary SEO monitoring technology, combining multiple data sources
• Stay up to date on algorithm changes and apply insights to maintain rankings
• Manage SEO implementation across 40+ client sites within WordPress
• Partner with developers to resolve technical issues and optimize site architecture
• Implement and manage A/B testing and behavioral tracking using Zoho PageSense and Google Optimize
• Within 3 months, make impactful contributions to the SEO team and own critical elements of client success
• Lead off-page authority building backlink audits, digital-PR outreach, brand-mention tracking, and disavow management for reputation-sensitive clients.
• Optimize Core Web Vitals improve LCP, INP, CLS, and mobile performance across all client sites.
• E-E-A-T compliancecreate guidelines ensuring content, authorship, and link practices meet Google quality standards.
• Own structured-data strategy—implement and test schema (FAQ, HowTo, Product, Review) to boost rich-result visibility.

Preferred candidate profile

• 3–5 years of hands-on SEO experience in a B2B or agency setting
• Strong knowledge of Google Analytics, Search Console, Tag Manager, and SEO schema
• Experience optimizing WordPress websites; familiarity with Avada and Yoast SEO is a plus
• Working knowledge of HTML/CSS and JavaScript for SEO auditing purposes
• Strong analytical skills and attention to detail with the ability to translate data into actionable insights
• Experience crafting backlinks
• Working knowledge of Zoho PageSense, Google Optimize, or equivalent
• Familiarity with E-E-A-T guidelines and content quality frameworks for regulated industries
• Experience with core SEO tools like SE Ranking, Screaming Frog, and Yoast SEO
• Excellent written and verbal communication skills in English
• Strong organizational skills, project management discipline, and the ability to manage multiple client priorities
• Bachelor’s degree preferred