Search Engine Optimization Executive

Position- SEO Executive

Location- Gurgaon

Experience- 2-4 Years

Notice- Immediate-20 days

Job Summary:

We are looking for a highly skilled SEO Executive to join our martech company's marketing team. As an SEO Executive, you will play a crucial role in driving organic traffic, improving search engine rankings, and optimizing our website for maximum visibility and conversions. You will work closely with cross-functional teams to develop and execute effective SEO strategies, ensuring our online presence aligns with industry best practices.

Responsibilities:

1. Develop and execute effective SEO strategies to increase organic search rankings and drive targeted traffic to our website.
2. Conduct thorough keyword research to identify opportunities for content optimization and creation.
3. Optimize website content, including landing pages, blog articles, and product pages, to improve search engine visibility and user experience.
4. Perform on-page optimization, including meta tag optimization, URL restructuring, and content optimization for relevant keywords.
5. Monitor website performance using SEO tools and analytics platforms to identify areas for improvement and track keyword rankings, organic traffic, and conversion rates.
6. Collaborate with content creators to develop high-quality, SEO-friendly content that aligns with keyword research and user intent.
7. Identify and implement link-building opportunities to improve website authority and domain ranking.
8. Stay up to date with the latest trends and best practices in SEO and search engine algorithms.
9. Conduct competitor analysis to identify gaps and opportunities in organic search rankings and develop strategies to outperform competitors.
10. Generate regular reports on SEO performance and present findings and recommendations to the marketing team and stakeholders.

Requirements:

1. Bachelor's degree in marketing, communications, or a related field is preferable.
2. Fresher or Minimum of 2+ years of experience in SEO, preferably in a digital marketing agency or e-commerce environment.
3. In-depth knowledge of search engine algorithms, ranking factors, and best practices in SEO.
4. Proficiency in SEO tools, such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
5. Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
6. Experience with content management systems (CMS) and website optimization.
7. Excellent written and verbal communication skills.
8. Ability to work independently and in a team-oriented environment.
9. Proven track record of improving organic search rankings and increasing organic traffic.
10. Strong attention to detail and ability to prioritize and manage multiple projects simultaneously.