Search Engine Optimization Executive

Responsibilities:

• Develop and implement effective SEO strategies to increase website visibility and improve search engine rankings.
• Conduct keyword research and analysis to identify target keywords and optimize website content accordingly.
• Monitor and analyze website performance metrics using Google Analytics and Search Console.
• Collaborate with content creators to ensure SEO best practices are integrated into content creation processes.
• Stay up-to-date with the latest trends and best practices in search engine algorithms and SEO techniques.
• Provide regular reports and insights on SEO performance to stakeholders.
• Perform website audits to identify technical issues and recommend optimization solutions.
• Collaborate with other marketing team members to integrate SEO with social media, paid advertising, and content marketing strategies.

Skills Required:

1. SEO Expertise: Strong understanding of search engine optimization techniques, including keyword research, on-page optimization, and link-building strategies.
2. Analytical Skills: Ability to analyze website performance metrics and draw actionable insights to improve SEO performance.
3. Content Optimization: Proficiency in optimizing website content for target keywords and user experience.
4. Social Media Marketing: Experience with Facebook, Instagram, and other social media platforms, including paid advertising and content management.
5. Google Ads: Proficiency in creating and managing Google Ads campaigns to drive targeted traffic and conversions.
6. E-commerce Account Management: Experience managing e-commerce platforms and optimizing product listings for search visibility.
7. Communication Skills: Excellent written and verbal communication skills to collaborate with team members and present SEO insights to stakeholders.

Education and Experience:

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3+ years of experience as an SEO Specialist or similar role in digital marketing.

Join our team and bring your expertise to drive digital growth through strategic SEO initiatives!