Sales/Marketing Manager

Responsibilities

• Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
• Plan, allocate, and control the budget for our future campaigns and product launches
• Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
• Research market trends in specify industry and identify customer needs, pain points, and buying objections
• Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages
• Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines
• Develop marketing collateral and sales tool like brochures, datasheet, presentations and proposals.
• Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
• Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership
• Work with sales and account management teams for customer evangelists to create PR, media and marketing opportunities.
• Align campaigns, assets, communications and messaging to corporate branding initiatives.

Requirements

• Bachelor’s degree in Marketing/Advertising, Communications, or Business
• 5+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage)
• Working knowledge of project management software
• Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign, or Marketo]
• Excellent communication and presentation skills
• Strong analytical and project management skills and superb attention to detail

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Client Management: 5 years (Preferred)
• Marketing management: 5 years (Preferred)
• IT project management: 3 years (Preferred)

Work Location: In person