Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist

Key Responsibilities:

Marketing Automation & Campaign Management:

• Build and manage personalized campaigns across channels (email, SMS, push, etc.) using

  Journey Builder

  ,

  Automation Studio

  , and

  Content Builder

  .
• Implement

  UTM parameters

  and manage

  campaign tracking strategy

  to ensure end-to-end performance visibility.
• Use

  form handlers

  ,

  tracking scripts

  , and

  APIs

  to capture and sync lead data from websites, landing pages, and third-party tools.
• Maintain and evolve

  lead scoring

  and

  lead routing

  frameworks, integrating with Salesforce Sales Cloud.
• Optimize

  customer segmentation

  and

  audience targeting

  using SQL and Data Extensions.

CRM Development & Administration:

• Support development efforts with

  Apex

  , and integrations with external systems.
• Develop and maintain

  data models

  ,

  flows

  , and

  custom objects

  that align with the marketing tech stack.
• Configure

  automation

  ,

  flow builders

  ,

  approval processes

  , and

  field-level security

  to support marketing operations.
• Ensure smooth

  data flow

  between Salesforce CRM, Marketing Cloud, and any external data sources/platforms.

Tracking, Analytics, & Reporting:

• Build and maintain robust

  campaign dashboards

  ,

  email performance reports

  , and

  multi-touch attribution models

  .
• Implement and manage tools like

  Google Analytics

  and

  UTM tagging

  to track campaign effectiveness.
• Collaborate with marketing and analytics teams to deliver actionable insights.
  
• Ensure

  data quality

  ,

  governance

  , and compliance across all tracking and reporting processes.

Integrations & API Work:

• Leverage

  Marketing Cloud APIs

  and

  Salesforce REST/SOAP APIs

  for automation and platform integration.
• Work with tools like

  form handlers

  ,

  middleware (MuleSoft, Zapier, Workato)

  , and webhooks to support data flow and automation.
• Assist with integration of third-party systems such as CRMs, CDPs, CMS platforms, or ad platforms (e.g., Google Ads, Meta).
  

Certifications (Preferred):

• Salesforce Marketing Cloud Email Specialist
  
• Salesforce Marketing Cloud Consultant
  
• Salesforce Administrator
  
• Salesforce Platform Developer I
  
• Salesforce Advanced Administrator (bonus)