Salesforce Marketing Cloud Specialist

As a Salesforce Marketing Cloud Specialist, you will be responsible for implementing and maintaining Marketing Cloud Connect to ensure seamless integration between Salesforce Marketing Cloud and Salesforce CRM. Your role will involve developing and managing API integrations, optimizing SOQL queries, and creating personalized content with AMPscript in email templates. Additionally, you will design audience segmentation strategies, develop HTML email templates, and leverage DATAROMA for tracking marketing performance data. Key Responsibilities: - Implement and maintain Marketing Cloud Connect for seamless integration. - Develop and manage API integrations with external systems. - Write and optimize SOQL queries for data manipulation. - Create personalized content with AMPscript in email templates. - Design audience segmentation strategies for targeted campaigns. - Develop HTML email templates for marketing campaigns. - Leverage DATAROMA for tracking marketing performance data. - Design and implement marketing automation workflows. - Create customer journeys using Journey Builder for engaging customers. - Administer and configure Salesforce Marketing Cloud. Qualifications Required: - Bachelor's degree in a relevant field. - Proven experience as a Salesforce Marketing Cloud Specialist. - Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform. - Familiarity with Sales Cloud and Commerce Cloud is a plus. - Excellent analytical and problem-solving skills. - Effective communication and collaboration skills. Additional Details: If applicable, you will apply your knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives. Collaboration with teams working on Sales Cloud and Commerce Cloud for integrated marketing solutions is an essential part of the role.,