Sales Officer

Job Summary

Responsible for achieving sales targets, managing distribution channels, and enhancing brand visibility in the assigned area.

Key Responsibilities

Sales & Revenue Generation

• Achieve monthly/quarterly/yearly sales targets

• Build relationships with retailers, wholesalers, and distributors

• Identify and develop new market opportunities

Market & Retail Management

• Visit retail outlets, ensure availability & product display

• Gather market intelligence and competitor insights

• Resolve retailer issues on price, supply, promotions

Distributor Management

• Handle distributor relations, stock, and performance

• Ensure inventory is maintained and stock is replenished

Promotions & Merchandising

• Execute in-store branding, trade promotions

• Collaborate with marketing for launches

Reporting

• Maintain daily/weekly/monthly sales reports

• Analyze sales data and report trends

Tasks

Secondary Sales

• Visit 5060 outlets/day

• Collect orders, check stock/freshness, arrange products

• Update orders in Sales App and report daily summary

Primary Sales

• Check distributor stock

• Maintain FIFO, collect payments, and place orders

Qualifications

• Education

• Experience

• Age

• Gender

• Language

• Travel

• Device

Working Conditions

• Fieldwork (9 hours daily, 8 if outside beat)

• Work days: Monday to Saturday

• Reports to: Area Sales Manager

Required Knowledge

• FMCG market, sales channels (GT/MT/e-commerce)

• Product & competitor knowledge

• Retail marketing and analytics

Skills

• Sales, negotiation, communication

• Retailer & distributor relationship management

• Time & territory planning

• Problem-solving and collaboration

• MS Excel and CRM tool usage

Attitude

• Target-driven, customer-focused

• Resilient, ethical, self-motivated

• Competitive and adaptable

Compensation

• Fixed CTC

• Incentive

• Travel Allowance

• DA

• Benefits

Company Introduction

Cocoguru manufactures pure coconut oil (Roasted & Cold Pressed) and coconut oil-based snacks. Products are distributed in general stores and supermarkets across Karnataka and sold on Amazon, Flipkart, and Jiomart.