Sales Officer

Sales Officer FMCG (Retail Sales) | Summary (Points)

Role Overview

• Responsible for achieving sales targets, expanding retail coverage, and ensuring product visibility in the assigned territory.
  
• Acts as the key link between company, distributors, and retailers.
  

Key Responsibilities

1. Sales Achievement

• Meet monthly and quarterly sales targets.
  
• Drive both primary (company to distributor) and secondary (distributor to retailer) sales.
  
• Increase product penetration and market share.
  

2. Market Visits & Retail Management

• Visit markets daily to interact with retailers.
  
• Acquire new outlets and increase numeric distribution.
  
• Collect orders, follow up on delivery, and monitor stock availability.
  

3. Merchandising & Visibility

• Ensure proper display, shelf visibility, and planogram compliance.
  
• Maintain availability of all key SKUs.
  
• Track competitor activity and share feedback with management.
  

4. Relationship Building

• Maintain strong relationships with retailers and distributors.
  
• Address retailer issues related to stock, service, schemes, or pricing.
  
• Communicate schemes, offers, and new product information clearly.
  

5. Reporting & Documentation

• Prepare daily sales reports and market visit updates.
  
• Maintain retailer lists, route plans, and performance data.
  
• Provide regular insights on market trends and competitor moves.
  

Skills & Competencies

• Good communication and negotiation skills.
  
• Strong knowledge of FMCG retail channel and market behavior.
  
• Ability to build relationships and influence trade partners.
  
• Basic computer skills (Excel, email, reporting).
  
• Self-driven, target-focused, and adaptable to market challenges.
  

Qualifications & Experience

• Graduate preferred; open to candidates with strong sales skills.
  
• 1–3 years of FMCG retail/general trade sales experience.
  
• Freshers with good selling ability may be considered.
  

Benefits

• Fixed salary with incentives.
  
• Travel and mobile allowance (as per company policy).
  
• Performance-linked rewards.