Sales & Marketing - Lubricant

Sales & Marketing - Lubricant

The Sales & Marketing Manager for Lubricants will be responsible for developing and executing strategic sales and marketing initiatives to promote the company's lubricant products. This role requires a deep understanding of market trends, customer needs, and competitive products in the lubricant industry, while driving revenue growth and brand positioning.

• Develop and implement sales strategies

  to achieve revenue targets for

  Sales Strategy & Execution

  .

• Identify new business opportunities

  and expand the customer base.

• Build and maintain strong relationships

  with distributors, wholesalers, and industrial customers.

• Conduct market research

  to identify potential clients and markets for lubricant products.

• Monitor sales performance

  and adjust strategies as necessary.

• Create and execute marketing campaigns

  to increase brand awareness and product demand for

  Marketing & Brand Development

  .

• Collaborate with the marketing team

  to develop promotional materials, digital campaigns, and sales tools.

• Attend industry events, exhibitions, and conferences

  to promote products and engage with potential clients.

• Analyze customer feedback and market data

  to adapt marketing strategies.

• Provide customers with technical support and product knowledge

  to help them select the appropriate lubricants for their needs for

  Product Knowledge & Technical Support

  .

• Stay up-to-date with product innovations

  and market trends in lubricants.

• Train the sales team and distributors

  on product features, benefits, and applications.

• Build and maintain long-term relationships

  with key clients, ensuring customer satisfaction and loyalty for

  Customer Relationship Management

  .

• Address client inquiries

  , resolve issues, and ensure high-quality after-sales support.

• Prepare sales forecasts, budgets, and reports

  to monitor performance and progress for

  Reporting & Analysis

  .

• Analyze market trends, competitor activity

  , and customer needs to inform business decisions.

• Provide regular reports to senior management

  on sales and marketing performance.

Skills and Qualifications:

• Bachelor's degree in Business, Marketing, Engineering, or a related field

  is required.

• 5+ years of sales experience

  in the

  lubricants or industrial products industry

  is essential.

• Proven track record of meeting or exceeding sales targets

  is mandatory.

• Strong understanding of the lubricant market and industrial applications

  is required.

• Excellent communication, negotiation, and interpersonal skills

  are vital.

• Ability to work independently and as part of a team

  is necessary.

• Proficient in CRM software and Microsoft Office Suite

  is required.

• Willingness to travel frequently

  for client meetings and industry events.

Preferred Qualifications:

• MBA or advanced degree in Marketing or Business

  .

• Technical knowledge of lubricants and their applications

  in various industries.

• Experience working with international markets

  .