Sales & Marketing Head

Role & responsibilities

• Goal oriented and competitive with aggressive sales & marketing and business administration skills.
• High personal integrity, and able to relate to and create trust in all.
• Articulate, confident, persuasive team-builder, able to motivate to achieve exceptional business performance and produce long term sustainable development.
• Diligent execution of the Marketing plan, month by month to ensure top of the mind recall for the Hospital and thereby drive revenues for the unit.
• Responsible for customer relationships and cash / credit business revenues across all customer segments- Retail {Referral) Marketing, Corporate {PSUs, Private, TPAs, Govt) through;Regular coverage of the customers as required by the customer segments
• Value added programs like wellness talks, CMEs,health zones, on site screening, personalized customer service through facilities like preferred customer card, cashless facilities, corporate desk services as required by the segment customer belongs to.
• Identifying new consultants across specialties and bring them into the hospital system as full time, part time or visiting consultants
• Identify newer geographies to build catchment areas for steady referral of patients through various outreach programmes - Information centres, CME, Press event initiatives
• Conduct outreach/screening programs, paid and free to identify patients for referral into the hospital
• Identifying new corporate companies / Institutions and tie ups for IP and health checks- pre employment, annual health checks
• Responsible for developing Strategic long range plans and annual marketing plans arrived through adequate market orientation to identify key drivers, customer segments and develop positioning strategies for target segments for market mix execution.
• Implement strategies to strengthen brand equity of the hospital amongst the customers in the given geography to achieve the long term and short term revenue growth plans.

Preferred candidate profile