The Sales Manager will drive business growth by managing regional or national sales for TESSOL s cold-chain products and solutions. The role requires a mix of technical solution-selling, key account management, and business development. The incumbent will be responsible for identifying new customers, expanding relationships with existing clients, and delivering on revenue and margin targets.
Key Responsibilities:
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Sales Strategy & Business Development:
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- Develop and execute sales plans to achieve company targets in assigned regions/sectors (e.g., dairy, seafood, QSR, pharma logistics, e-commerce).
- Identify and qualify new business opportunities and partnerships in the cold-chain domain.
- Promote TESSOL s products and technologies (e.g., PCM-based refrigerated vans, cold rooms, portable cooling solutions).
- Conduct market mapping and competitor analysis to position TESSOL effectively.
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Customer Relationship Management:
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- Build and maintain long-term relationships with key clients and distributors.
- Serve as the primary point of contact for commercial and technical discussions.
- Work with the technical team to design customized refrigeration or logistics solutions based on client requirements.
- Manage customer satisfaction, ensure timely responses, and handle escalations professionally.
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Sales Operations & Coordination:
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- Prepare proposals, quotations, and contracts; oversee negotiations and deal closure.
- Coordinate with internal teams (engineering, operations, and service) to ensure smooth project execution.
- Track sales funnel, pipeline, and performance metrics through CRM/ERP tools.
- Ensure timely collections and adherence to commercial terms.
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Team & Reporting:
- Mentor and guide Sales Executives or Coordinators in the team.
- Provide regular forecasts, reports, and updates to management.
- Participate in marketing events, trade shows, and product demonstrations.
Qualifications & Skills:
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- Bachelor s degree in Engineering (Mechanical / Electrical preferred) or Business Administration.
- MBA in Sales/Marketing or equivalent (preferred).
- Experience: 5-8 years in B2B sales, with at least 3 years in cold-chain, HVAC, refrigeration, or logistics equipment sectors.
- Strong technical aptitude and understanding of refrigeration systems or thermal solutions.
- Proven record of meeting or exceeding sales targets.
- Excellent communication, presentation, and negotiation skills.
- Proficiency in MS Office and CRM software (e.g., Zoho, Salesforce).
- Willingness to travel extensively within India.
Key Performance Indicators (KPIs):
- Achievement of quarterly and annual revenue targets.
- New client acquisition and retention rates.
- Accuracy of sales forecasts and pipeline conversion.
- Customer satisfaction and repeat business levels.
- Contribution to market expansion and strategic partnerships
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- Self-driven, goal-oriented, and hands-on.
- Strong business acumen with a consultative sales approach.
- Comfortable working in a lean, fast-paced, technically driven organization.
- Passionate about sustainability and innovation in the cold-chain sector.