Sales Manager (Auto Refinish Paints)

. Sales & Business Development

• Achieve sales targets for auto refinish paints (aftermarket & workshops).
  
• Identify new business opportunities in multi-brand workshops, OEM service centers, insurance partners, and fleet operators.
  
• Drive growth in assigned territory or region.
  
• Monitor and report on sales performance, pipelines, and market share.
  

2. Key Account Management

• Build and maintain relationships with:
  
• Multi-brand workshops
  
• OEM service centers
  
• Fleet operators & corporate clients
  
• Insurance companies (for claims and refinish tie-ups)
  
• Negotiate pricing, deals, and long-term agreements with key accounts.
  

3. Dealer & Distributor Coordination

• Support distributors and channel partners in sales, marketing, and technical aspects.
  
• Monitor inventory levels and ensure timely supply of products.
  
• Conduct dealer and workshop trainings on product features, application techniques, and new launches.
  

4. Market & Competitor Analysis

• Track competitor products, pricing, promotions, and market trends.
  
• Provide actionable insights to management to improve market penetration.
  
• Identify gaps in service or product offering and propose corrective measures.
  

5. Customer Service & Technical Support

• Resolve escalations related to product quality or application issues.
  
• Conduct on-site visits, product demonstrations, and technical support sessions.
  
• Ensure customer satisfaction and repeat business.
  

6. Team Coordination & Leadership

• Lead, guide, and support sales executives or technical representatives in the assigned territory.
  
• Set targets, monitor KPIs, and review performance regularly.
  
• Promote a customer-focused and result-oriented sales culture.
  

7. Reporting & MIS

• Prepare weekly/monthly sales reports, forecasts, and pipeline updates.
  
• Track achievements against targets and suggest corrective action if required.
  

8. Financial & Commercial Responsibility

• Ensure revenue growth and margin protection in the assigned territory.
  
• Monitor discounts, credit terms, and payment collection.
  
• Support budgeting and cost management initiatives.