Business Development Manager (BDM) North Kerala

Role Overview

primary sales growth

Key Responsibilities

1. Dealer Management & Network Expansion

• Appoint, develop, and manage authorized dealers across the assigned districts.
• Build long-term relationships with dealers to ensure brand loyalty and consistent business.
• Conduct regular dealer visits to review sales performance, stock levels, schemes, and market feedback.
• Identify potential new dealers and expand market reach in untapped areas.

2. Primary Sales Handling

• Drive monthly and quarterly

  primary sales

  targets as per company objectives.
• Ensure timely order collection, order processing, and coordination with supply chain teams.
• Monitor dealer-wise billing, outstanding payments, and credit limits in coordination with accounts.
• Plan and execute sales promotions and schemes to improve primary off-take.

3. ISD (In-Store Demonstrator) Management

• Recruit, train, and manage ISDs deployed at dealer counters.
• Ensure ISDs meet daily productivity, lead generation, and conversion targets.
• Monitor attendance, grooming standards, product knowledge, and selling skills of ISDs.
• Conduct regular reviews and performance evaluations of ISDs.

4. Display & Visibility Monitoring

• Ensure proper product displays as per Franke–Faber brand guidelines at dealer showrooms.
• Monitor installation and maintenance of display units, standees, and branding materials.
• Ensure availability of latest product catalogues, price lists, and promotional materials.
• Coordinate with dealers to upgrade or refresh displays when required.

5. Sales Planning & Target Achievement

• Prepare territory-wise and dealer-wise sales plans to achieve assigned targets.
• Analyze market trends, competitor activities, and sales performance data.
• Forecast monthly sales and align action plans accordingly.
• Ensure achievement of volume, value, and product-mix targets.

6. Product Training & Dealer Counter Support

• Conduct regular

  product training sessions

  for dealer staff and ISDs at showroom counters.
• Educate dealers on new product launches, USPs, pricing, and installation benefits.
• Support dealers during product demos, customer interactions, and closing high-value sales.
• Act as a product expert for Franke–Faber in the assigned territory.

7. Reporting & Coordination

• Submit daily, weekly, and monthly sales and activity reports to management.
• Track dealer performance, ISD productivity, and market intelligence.
• Coordinate with internal teams (Marketing, Logistics, Accounts, Service) for smooth operations.

Desired Candidate Profile

• Education:

  Graduate / Post Graduate (preferably in Marketing, Business Management, or related field)

• Experience:

• 3–6 years of experience in B2B / Dealer Management roles
• Experience in kitchen appliances, building materials, sanitary ware, electricals, or allied industries preferred

• Skills & Competencies:

• Strong dealer handling and negotiation skills
• Proven ability to drive primary sales and achieve targets
• Good communication and training skills
• Strong planning, execution, and analytical abilities
• Willingness to travel extensively within the assigned territory

Key Performance Indicators (KPIs)

• Primary sales achievement vs target
• Dealer network growth and activation
• ISD productivity and conversion ratios
• Display compliance and brand visibility scores
• Product training effectiveness and market penetration