Sales Lead Coordinator

At Sparsa Digital, we are a leading digital signage company in India with over 11 years of experience and continuous growth. We operate in 180+ cities, managing 25,000+ digital screens and serving 250+ top brands. Our team of 250+ professionals ensures seamless digital experiences across various industries. As we expand our team, we are currently mass hiring for field support warriors in multiple cities. If you are seeking a stable company with exciting career opportunities, we invite you to join us today! As a Sales Lead Coordinator, your primary responsibility will be to manage and nurture incoming leads, ensure timely follow-ups, and facilitate smooth communication between potential clients and the sales team. Your role will involve lead qualification, maintaining accurate records, and maximizing all sales opportunities effectively. Key Responsibilities: Lead Management & Qualification: - Capture and evaluate incoming leads from different channels (website, email, phone calls, and social media). - Qualify leads based on predefined criteria and assign them to suitable sales representatives. - Track and update lead status in the CRM system. Communication & Follow-Up: - Initiate contact with potential clients to verify lead details and gather additional information. - Schedule appointments and follow up on leads for timely responses. - Maintain regular follow-ups with prospective clients to nurture them through the sales pipeline. CRM & Database Management: - Maintain and update lead information in the CRM system (e.g., Salesforce, HubSpot, or similar). - Generate reports to track lead status, conversion rates, and sales progress. - Ensure data accuracy and lead quality for future marketing and sales initiatives. Collaboration & Coordination: - Work closely with the sales and marketing teams to align lead management processes. - Coordinate with the sales team to ensure a smooth handover of qualified leads. - Provide feedback to the marketing team to optimize lead generation campaigns. Required Qualifications: - Education: Bachelor's degree in business, marketing, or a related field. - Experience: 1-3 years of experience in sales coordination, lead generation, or a similar role. - Strong communication and interpersonal skills. - Proficiency in CRM tools and lead management systems. - Ability to multitask and prioritize tasks effectively. - Attention to detail and strong organizational skills. Preferred Skills: - Familiarity with lead scoring techniques. - Knowledge of sales processes and customer journey management. - Experience in B2B or B2C environments. Key Competencies: - Goal-oriented and target-driven. - Excellent problem-solving abilities. - Strong analytical and decision-making skills. Female candidates are preferred for this role. About Company: Sparsa Digital provides technology-cum-media solutions to its customers. Our core objective is to help brands engage with their in-store audience through customized audio-video solutions that focus on creating product awareness, generating leads, pushing offers, obtaining feedback, increasing sales conversions, and addressing specific needs.,