Sales Lead

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About AgriSage

AgriSage is an urban-focussed Agri-Tech company committed to improving quality of life through wellness-driven, sustainable innovation. We believe technology should enhance everyday living, and we build with that vision and strong community values at the core.

high-performing, resourceful Senior Sales Executive

Core Responsibilities

1. Revenue Ownership

• Own monthly, quarterly, and annual revenue targets
• Plan, forecast, and execute sales strategies across D2C, retail, institutional, and distribution
• Improve funnel metrics from lead generation ? conversion ? repeat purchase

2. Channel & Distribution Expansion

• Build and scale multi-channel distribution networks
• Onboard retail distributors and premium lifestyle stores
• Expand into smart home, consumer electronics, hydroponics, and agri dealers
• Scale presence on modern trade and online marketplaces (Amazon, Flipkart, niche platforms)

3. Sales Operations & Team Leadership

• Hire, manage, and train junior sales executives
• Create SOPs for prospecting, pitching, onboarding, pricing, and incentives
• Implement performance tracking, incentive structures, and sales playbooks

4. Strategic Partnerships & Enterprise Sales

• Build partnerships with developers, architects, and interior designers
• Drive corporate sales for gifting and wellness initiatives
• Target hotels, hospitals, wellness centers, nurseries, and experiential stores

5. Market Intelligence & Pricing Strategy

• Track competitor pricing, GTM experiments, and category trends
• Refine pricing, margins, and discounting with leadership
• Provide field insights to shape the product roadmap

6. Reporting & CRM

• Maintain accurate dashboards on HubSpot/Zoho/Salesforce
• Track CAC, LTV, retention, channel performance, and pipeline velocity

Required Skills & Experience

• 47 years in smart consumer hardware, premium D2C, lifestyle/home innovation, or smart home tech
• Proven success in scaling GTM and hitting revenue targets
• Strong distributor/retail onboarding experience
• Excellent negotiation and closing skills
• Leadership experience managing 210 people
• Strong CRM hygiene and analytical decision-making

Preferred Experience

• Hydroponics, home gardening, IoT, or wellness devices
• Industry networks in gifting, lifestyle stores, and smart appliance dealers

KPIs (First 6 Months)

• Revenue vs forecast
• Distribution footprint expansion
• Funnel conversion improvement
• Subscription/refill penetration
• Lower CAC and higher repeat purchases
• Team performance benchmarks