Sales Head

Position Title: Sales Head Soma Vine Village

• Develop and execute quarterly and annual sales strategies.
  
• Set regional and team-wise targets with a clear action plan.
  

2. Team Leadership & Coordination

• Manage district-level sales executives.
  
• Conduct weekly reviews and monthly training for skill enhancement.
  
• Ensure the sales team adheres to SOPs and reporting formats.
  

3. Market Expansion & Channel Development

• Identify and establish relationships with new distributors, retailers, and HoReCa partners.
• Explore potential for new city/state expansion with targeted campaigns.
• Provide regular market intelligence and competitor activity updates.
• Conduct wine tastings, promotional events, and customer engagement drives.
• Liaise with the logistics team for smooth product delivery and inventory management.
  

4. Performance Monitoring

• Track KPIs like revenue growth, outlet penetration, and sales velocity.

• Sales Target

  : Clear monthly & quarterly revenue and volume targets.

• Client Meetings

  : Minimum number of productive client visits per week.

• New Client Acquisition

  : Quarterly targets for onboarding new retail points or distributors.

• Recovery:

  Amount of money recovered after passing on schemes, discounts, promotional activities etc.

• Analyze city/district-wise performance and suggest improvements.
  

5. Collaboration with Other Teams

• Work closely with marketing to align campaigns.
  
• Coordinate with production and logistics for order fulfillment and demand planning.
• Work closely with Ops manager with regards to tasting activities with sommelier, HoReCa sales activity, Tour and tasting room enquiries.
  

6. Reporting & Analytics

• Submit weekly and monthly reports with performance analysis, projections, and feedback.
  
• Provide market insights (competitor activities, customer preferences, challenges).
  

Regular Reports & Activities:

• Monthly revenue vs. target
  
• New outlets/distributors added
  
• Repeat order ratio
  
• Team performance consistency
  
• Expansion into new districts/cities
  
• Customer satisfaction & retention (feedback loop)