Sales Head for Premium Channels (MT, Semi-MT, eCommerce & Q-Commerce)

Location: Delhi NCR

Industry: FMCG – Food Staples

Experience Required: 6 to 8 years in channel sales roles across FMCG with regional or national exposure and at least 4 to 6 years of experience in premium channels.

Reports to: Director

Role Overview: Anugrah is seeking a driven and commercially astute Business Head to lead our premium channel portfolio across Modern Trade, Semi-Modern Trade, eCommerce, and Quick Commerce. This is a critical leadership role that combines strategy, execution, and relationship management to scale our footprint across urban retail and digital grocery platforms. 

Key Responsibilities:

Channel Strategy & Ownership

• Develop and own the sales strategy, revenue targets, and P&L for:

o Modern Trade (MT) – national and regional chains

o Semi-Modern Trade (SMT) – niche urban retail outlets

o eCommerce – Amazon, BigBasket, Flipkart

o Quick Commerce (Q-Com) – Zepto, Blinkit, Instamart

• Define differentiated GTM plans, assortment, and pricing strategies for each channel.

Key Account & Relationship Management

• Lead negotiations for listings, JBPs, margins, and promotional calendars with key retail and platform partners.

• Foster strong working relationships with buyers, category managers, and retail ops heads.

Team Leadership

• Build and manage a cross-functional team of Key Account Managers, Executives, and Platform Specialists. • Set up review frameworks, KPIs, and incentive structures to drive performance. Execution Excellence

• Oversee retail execution, visibility planning, and digital merchandising.

• Optimize stock planning, platform SLAs, and operational coordination across all premium channels.

• Ensure seamless collaboration with marketing, SCM, and finance for smooth account servicing. Growth & Market Development

• Identify channel expansion opportunities across new cities, platforms, and premium retail formats.

• Stay on top of channel trends, consumer behavior, and competitive landscape to recommend new initiatives. 

Requirements:

• 6 to 8 years in channel sales roles across FMCG with regional or national exposure and at least 4 to 6 years of experience in premium channels.

• Strong knowledge of the Delhi NCR retail landscape and existing relationships with major platforms and chains.

• Proven track record of growing business across modern and digital retail ecosystems.

• Excellent negotiation, analytical, and leadership skills.

• Comfortable in a high-ownership, fast-moving environment with a challenger brand mindset.

If you find yourself fit in above mentioned Role and can fulfill above requirements do share your CV at marketingco@ambeagrofoods.com and current and expected remuneration.