Sales Head - Food Products/Frozen Products

Role Overview: As the Sales Head, you will be responsible for leading, developing, and executing the sales strategy for the company's food products and frozen foods division. Your role will require strong experience in FMCG/F&B distribution, channel development, key account management, and team leadership. Understanding the frozen foods market, cold-chain operations, and the dynamics of modern trade, general trade, HORECA, and institutional sales will be essential for success in this position. Key Responsibilities: - Develop and implement annual sales strategy and business plans for the food products/frozen foods category. - Identify new markets, product opportunities, and customer segments to grow revenue. - Establish sales forecasts, budgets, and KPIs for the team. - Drive new customer acquisition across GT, MT, HORECA, and institutional channels. - Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts. - Negotiate contracts, trade terms, and pricing strategies. - Lead, mentor, and motivate the sales team to achieve monthly and annual targets. - Allocate territories, set individual targets, and monitor performance. - Provide training on product knowledge, market trends, and sales techniques. - Expand and manage distribution networks, ensuring optimal product availability. - Work closely with supply chain and logistics teams to ensure cold-chain compliance for frozen products. - Identify and resolve distribution gaps and operational challenges. - Monitor market trends, competitor activities, pricing, and consumer behavior. - Suggest product improvements, promotions, and sales initiatives based on insights. - Review sales reports, MIS, and dashboards to track progress. - Ensure adherence to company policies, trade guidelines, and compliance standards. - Optimize sales processes for efficiency and profitability. - Collaborate with marketing to execute promotional campaigns, merchandising plans, and brand-building activities. - Participate in exhibitions, trade shows, and industry events. Qualification Required: - 8-15 years of experience in FMCG/frozen foods/food products sales. - Proven experience in managing large sales teams and distribution networks. Note: Benefits include health insurance. This is a full-time, permanent position with work location in person.,